Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal Administration, Business & Organization
Ayu Falufi, Delfi
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Penerapan E-Commerce terhadap Keputusan Pembelian pada skala UMKM Ayu Falufi, Delfi; Chaniago, Harmon
International Journal Administration, Business & Organization Vol 5 No 3 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.356

Abstract

This research aims to analyze the influence of implementing e-commerce on purchasing decisons on the MSME in Bandung, Indonesia. The research methodology used was descrptive quantitative, with primary data collected through distributing questionnaires to 108 respondents who implemented e-commerce. Data analysis involved descriptive, correlation and simple regression approaches. The findings of this research show that the application of e-commerce has a positive and significant effect on purchasing decisions on the SMEs scale.
Co-Authors Chaniago, Harmon