HARMONI
Vol 7, No 2 (2023): HARMONI

PERANCANGAN CULTURAL MAPPING SEBAGAI BRANDING UMKM DESA DERMASUCI, KABUPATEN TEGAL

Ratna, Maharani Patria (Unknown)
Saputri, Lenggahing (Unknown)
Wijayanti, Cici (Unknown)



Article Info

Publish Date
29 Nov 2023

Abstract

Community service has become a valuable approach in preserving and promoting the cultural potential and local identity of a region. Dermasuci Village, Tegal Regency has a diversity of cultures and rich traditions that have carved alluring traces, radiated charm, and become valuable assets to develop the local economy. With the spirit to develop and improve the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Dermasuci Village, Cultural Mapping design has been planned as a creative and strategic initiative. The exploration of cultural values and local potential will be the foundation for creating authentic and evocative branding, while strengthening the existence and attractiveness of local MSME products. Through Cultural Mapping, it is expected that more cultural aspects will be explored and optimally utilized. This activity was carried out by conducting field surveys and interviews with relevant parties. After that, the data collected is made into a module which will later become a cultural-themed archive.

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Journal Info

Abbrev

harmoni

Publisher

Subject

Other

Description

Jurnal Harmoni (E ISSN 2599-1795) merupakan jurnal berbasis pengabdian kepada masyarakat yang berfokus pada tiga bidang keilmuan yaitu Bahasa, Sastra, dan Budaya. Jurnal Harmoni dikelola oleh Departemen Linguistik Universitas Diponegoro dalam hal ini Program Studi Sastra Inggris dan Prodi Bahasa dan ...