Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal HARMONI
Saputri, Lenggahing
Unknown Affiliation
Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PERANCANGAN CULTURAL MAPPING SEBAGAI BRANDING UMKM DESA DERMASUCI, KABUPATEN TEGAL Ratna, Maharani Patria; Saputri, Lenggahing; Wijayanti, Cici
Harmoni: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 2 (2023): HARMONI
Publisher : Departemen Linguistik, Fakultas Ilmu Budaya Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/hm.7.2.66-71

Abstract

Community service has become a valuable approach in preserving and promoting the cultural potential and local identity of a region. Dermasuci Village, Tegal Regency has a diversity of cultures and rich traditions that have carved alluring traces, radiated charm, and become valuable assets to develop the local economy. With the spirit to develop and improve the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Dermasuci Village, Cultural Mapping design has been planned as a creative and strategic initiative. The exploration of cultural values and local potential will be the foundation for creating authentic and evocative branding, while strengthening the existence and attractiveness of local MSME products. Through Cultural Mapping, it is expected that more cultural aspects will be explored and optimally utilized. This activity was carried out by conducting field surveys and interviews with relevant parties. After that, the data collected is made into a module which will later become a cultural-themed archive.
PENDAMPINGAN PEMBUTAN MEDIA PROMOSI DESA WISATA MUNDING Ratna, Maharani Patria; Saputri, Lenggahing
Harmoni: Jurnal Pengabdian Kepada Masyarakat Vol 8, No 2 (2024): HARMONI
Publisher : Departemen Linguistik, Fakultas Ilmu Budaya Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/hm.8.2.127-131

Abstract

ABSTRAKKegiatan pengabdian masyarakat ini bertujuan untuk membantu masyarakat Desa Wisata Munding, Kecamatan Bergas, Kabupaten Semarang, dalam membuat media promosi. Metode yang digunakan meliputi pelatihan, pendampingan, dan evaluasi. Pelatihan diberikan kepada masyarakat mengenai teknik fotografi dan videografi, serta strategi pemasaran digital. Pendampingan dilakukan selama proses pembuatan website dan booklet. Evaluasi dilakukan untuk mengukur keberhasilan program dan memberikan umpan balik untuk perbaikan. Hasil dari kegiatan pengabdian masyarakat ini adalah website dan booklet yang informatif dan menarik, serta peningkatan kemampuan masyarakat dalam memanfaatkan teknologi informasi untuk mempromosikan desa wisata.Kata kunci: desa wisata, media promosi, pemberdayaan masyarakat, pariwisata berkelanjutan, teknologi informasiABSTRACTThis community service activity aims to assist the community of Munding Tourism Village, Bergas Sub-district, Semarang Regency, in creating promotional media. The methods employed include training, mentoring, and evaluation. Training was provided to the community on photography and videography techniques, as well as digital marketing strategies. Mentoring was conducted throughout the process of creating a website and booklet. Evaluation was carried out to measure the program's success and provide feedback for improvement. The results of this community service activity are an informative and attractive website and booklet, as well as an increase in the community's ability to utilize information technology for promoting the tourism village.Keywords: tourism village, promotional media, community empowerment, sustainable tourism, information technology 
Co-Authors Maharani Patria Ratna Wijayanti, Cici