Wijayanti, Cici
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PERANCANGAN CULTURAL MAPPING SEBAGAI BRANDING UMKM DESA DERMASUCI, KABUPATEN TEGAL Ratna, Maharani Patria; Saputri, Lenggahing; Wijayanti, Cici
Harmoni: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 2 (2023): HARMONI
Publisher : Departemen Linguistik, Fakultas Ilmu Budaya Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/hm.7.2.66-71

Abstract

Community service has become a valuable approach in preserving and promoting the cultural potential and local identity of a region. Dermasuci Village, Tegal Regency has a diversity of cultures and rich traditions that have carved alluring traces, radiated charm, and become valuable assets to develop the local economy. With the spirit to develop and improve the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Dermasuci Village, Cultural Mapping design has been planned as a creative and strategic initiative. The exploration of cultural values and local potential will be the foundation for creating authentic and evocative branding, while strengthening the existence and attractiveness of local MSME products. Through Cultural Mapping, it is expected that more cultural aspects will be explored and optimally utilized. This activity was carried out by conducting field surveys and interviews with relevant parties. After that, the data collected is made into a module which will later become a cultural-themed archive.
From Local Wisdom To Global Harmony Faizal, Ahmad; Wijayanti, Cici; Sholihah, Dawimatus; Ramadhani, Kurniawan
Proceedings of Annual Conference for Muslim Scholars Vol 9 No 1 (2025): AnCoMS, Oktober 2025
Publisher : Koordinatorat Perguruan Tinggi Keagamaan Islam Swasta Wilayah IV Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36835/ancoms.v9i1.733

Abstract

Indonesia, as the country with the world’s largest muslim population and rich local wisdom, faces serious challenges in achieving sustainable economic development. Inequalities in wealth distribution, the exploitation of natural resources, and the dominance of a capitalist economic system often neglect the values of justice and sustainability. On the other hand, local traditions such as ”sasi” in Maluku, ”subak” in Bali, and ”gotong royong” in various regions reflect economic ethics that align with principles, including distributive justice (al-‘adl), sustainability (istidam), and the entrusted stewardship of the earth (khalifah fil ardh). This article aims to analyze the potensial integration of islamic economic values with Indonesia’s local wisdom as a model of sutainable development oriented toward global harmony. Using a qualitative approach based on literature review and contextual analysis, this study finds that the synergy between Islamic economics and local wisdom can provide alternative solutations to issues of socio-economic inequality, environmental degradation, and identity crises in the era of globalization.the findings of this study imply the strengthening of a velue-based economic paradigm that is not onlyrelevant at the local level but also capable of contributing to a more just, ethical, and harmonious global economic order.