International Journal of Economic, Finance and Business Statistics (IJEFBS)
Vol. 2 No. 4 (2024): August 2024

Perception Convenience, Price, Promotion and Brand Image Satisfaction Customer GrabBike in Samarinda City

Aksenta, Almasari (Unknown)
Syachrul (Unknown)
Audhis, Allayza (Unknown)

Article Info

Publish Date
29 Aug 2024

Abstract

This research is quantitative research and aims to determine the influence of variables of perception convenience, price, promotion and image brand to GrabBike customer satisfaction in Samarinda City.​ This research was collected through questionnaire to 100 respondents in Samarinda City which was obtained through nonprobability sampling sample technique with determination of purposive sampling. The data analysis technique used multiple regression analysis. The results of this study indicate that the variables price, promotion and brand image have a significant effect on customer satisfaction, while the perceived ease variable does not have a significant effect.

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Journal Info
International Journal of Economic, Finance and Business Statistics (IJEFBS)
Website

Abbrev

ijefbs

Publisher

MULTITECH PUBLISHER

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

International Journal of Economic, Finance and Business Statistics (IJEFBS) is an academic and professional peer-reviewed international journal covering the broad area of economics, finance and business issues & operations, as well as, trade policies, rules, trade-related agencies & organizations. ...