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p-Index From 2020 - 2025
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All Journal Jurnal Mantik International Journal of Economic, Finance and Business Statistics (IJEFBS)
Audhis, Allayza
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Business Strategic and Implementation of Digital Startup of Usable Goods Commerce in Samarinda City Aksenta, Almasari; Nawawi, Muhammad; Audhis, Allayza
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5137

Abstract

Environmental pollution is a major problem in sustainable development today. Utilizing unused goods is a solution that can be offered to people in need without having to throw them away as a potential for reducing non-organic waste. Useable goods that are sold provide economic value for the buyer and additional income for the seller. This business of buying and selling usable goods is assisted by information technology, namely by creating digital applications to assist in marketing. Businesses using this application also support the creative economy in Indonesia and are implementing Green Technology, namely this digital technology supports all environmentally friendly practices. This business concept is applied in Samarinda City, which is a city that is currently making a lot of developments in terms of digital startups, especially preparing for the rapid growth of the Indonesia National Capital. This research aims to analyze business strategies and implement digital startups in the business of buying and selling usable goods in Samarinda City. The research method was carried out in the stages of observation, interviews, data collection. Then, carry out a business planning strategy using the Business Canvas Model and create a digital startup in the e-commerce model
Perception Convenience, Price, Promotion and Brand Image Satisfaction Customer GrabBike in Samarinda City Aksenta, Almasari; Syachrul; Audhis, Allayza
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 4 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i4.2321

Abstract

This research is quantitative research and aims to determine the influence of variables of perception convenience, price, promotion and image brand to GrabBike customer satisfaction in Samarinda City.​ This research was collected through questionnaire to 100 respondents in Samarinda City which was obtained through nonprobability sampling sample technique with determination of purposive sampling. The data analysis technique used multiple regression analysis. The results of this study indicate that the variables price, promotion and brand image have a significant effect on customer satisfaction, while the perceived ease variable does not have a significant effect.
Co-Authors Almasari Aksenta Solly Aryza Syachrul