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All Journal JURNAL REKAYASA TEKNOLOGI INFORMASI Jurnal Mantik Jurnal Scientia Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Journal of Community Development JURNAL PERSPEKTIF ADMINISTRASI DAN BISNIS Jurnal Pengabdian Literasi Digital Indonesia Jurnal Multidisiplin Sahombu International Journal of Economic, Finance and Business Statistics (IJEFBS) Management Studies and Business Journal Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE)
Almasari Aksenta
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Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences

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Penerapan Metode User Authentication Pada Sistem Monitoring, E-Voting, dan Evaluasi PEMIRA Asdar Zulkiawan; Nataniel Dengen; Novianti Puspitasari; Almasari Aksenta
Jurnal Rekayasa Teknologi Informasi (JURTI) Vol 4, No 2 (2020): Jurnal Rekayasa Teknologi Informasi (JURTI)
Publisher : Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jurti.v4i2.5821

Abstract

PEMIRA merupakan ajang pesta demokrasi bagi mahasiswa di tataran perguruan tinggi dalam rangka pemilihan presiden dan wakil presiden badan eksekutif mahasiswa (BEM). Pemira sangat penting untuk proses transisi kepemimpinan BEM, sehingga agenda ini wajib diselenggarakan sebaik mungkin oleh dewan perwakilan mahasiswa (DPM) selaku penanggunjawab pelaksanaan pemira. Pelaksanaan pemira meliputi pendaftaran pasangan calon (paslon), voting oleh mahasiswa, pengawasan data voting, rekapitulasi data voting dan pengumuman paslon terpilih. Dalam penelitian ini dikembangkan sebuah sistem electronic voting (E-voting) dengan tambahan fitur untuk melakukan monitoring dan evaluasi PEMIRA. Sistem yang dibangun mengutamakan keamanan data voting dan data mahasiswa yang melakukan voting menggunakan metode user authentication. Hasil penelitian menunjukkan sistem ini dapat meningkatkan efektivitas dan efisiensi pengunaan waktu, materi dan sumber daya serta meminimalisir kemungkinan terjadinya manipulasi data hasil voting pemilihan.
Implementation of Sekolah Penggerak Programs as Strengthening Profile Pancasila Students Through Digital Literacy at SMP Negeri 48 Samarinda Almasari Aksenta; Tandi Kadang
Jurnal Pengabdian Literasi Digital Indonesia Vol. 3 No. 1 (2024): June
Publisher : Puslitbang Akademi Relawan TIK Indonesia (ARTIKA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57119/abdimas.v3i1.98

Abstract

SMP Negeri 48 Samarinda is one of the model schools of the Sekolah Penggerak in Samarinda . The school has a routine program which must support the vision and mission of the Ministry of Education and Culture, namely strengthening the Pancasila Student Profile. Based on these values, the school holds activities related to strengthening the field of technology. The school collaborates with the East Kalimantan ICT Volunteer Academy (Artika) to carry out the activities of this program. The activity was carried out with lectures and resource persons from Artika, East Kalimantan. Participants in this activity were students from SMP Negeri 48 Samarinda . This activity aims to provide an understanding of current technological literacy, namely digital technology. This activity, which runs for only one day, is expected to provide additional knowledge to students and is in accordance with the values running in the school program.
ANALISIS PENGARUH PROMOTION, CORPORATE BRAND IMAGE, CONVENIENCE DAN PRICE TERHADAP SATISFACTION DAN PURCHASE INTENTION PADA PENGGUNA KARAOKE KELUARGA HAPPY PUPPY DI KOTA SAMARINDA Siti Nurhasanah; Almasari Aksenta
JURNAL PERSPEKTIF ADMINISTRASI DAN BISNIS Vol. 5 No. 1 (2024)
Publisher : JURUSAN ADMINISTRASI BISNIS POLITEKNIK NEGERI PONTIANAK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38062/jpab.v5i1.600

Abstract

Keinginan masyarakat untuk memenuhi waktu bersantai bersama keluarga. Karaoke keluarga menjadi pilihan yang paling banyak sebagai sarana hiburan bersama keluarga, selain murah karaoke keluarga juga memberikan kualitas layanan yang baik serta kenyamanan bagi pelanggannya. Dari semua tempat hiburan karaoke yang ada di Kota Samarinda, happy puppy memberikan penawaran harga atau promosi yang begitu ekonomis dan mampu bersaing dengan kompetitor lainnya tanpa mengurangi fasilitas dan layanan yang sangat memuaskan untuk para pelanggannya. Persaingan bisnis yang semakin ketat di bidang jasa hiburan, ternyata karaoke keluarga happy puppy masih dapat mempertahankan usaha serta pelanggannya. Banyaknya daya saing yang sesama jasa tempat hiburan berkaraoke untuk keluarga, ,happy puppy selalu memberikan kepuasan pada pelanggan nya agar dapat selalu melakukan minat membeli yang terus meningkat pada jasa tempat hiburan karaoke keluarga happy puppy. Atas pertimbangan tersebut maka penelitian ini akan memfokuskan meneliti faktor-faktor atau variabel-variabel yang sekiranya berpotensi mempengaruhi minat membeli pada jasa karaoke keluarga happy puppy. Tujuan dari penelitian ini adalah untuk menganalisis dan membuktikan pengaruh Pengaruh Promotion, Corporate Brand Image, Convenience Dan Price Terhadap Satisfaction Dan Purchase Intention Pada Pengguna Karaoke Keluarga Happy Puppy Di Kota Samarinda. Penelitian ini menggunakan metode survei dengan sampel 115 yang tersebar di wilayah Kota Samarinda yang ada di provinsi Kalimantan Timur dengan teknik pengambilan sampel Accidental Sampling Methode. Responden hanya diwawancarai satu kali ketika bertemu (cross section). Data dari responden (Primary Data) kemudian ditabulasikan dan diuji menggunakan metode statistik. Data dikumpulkan dengan menggunakan alat bantu penelitian (kuisioner) yang telah diuji tingkat validitas dan reliabilitasnya. Dari hasil uji tersebut seluruh instrumen pertanyaan penelitian dinyatakan valid (nilai koefisien > 0.30) dan dinyatakan reliabel (nilai alpa > 0.60). Hasil penelitian setelah dilakukan uji statistik dengan alat bantu SEMAMOS versi 5.0 menunjukan hasil sebagai berikut Promotion tidak berpengaruh signifikan terhadap Satisfaction pada pengguna karaoke keluarga happy puppy di Kota Samarinda, Corporate Brand Image berpengaruh signifikan terhadap Satisfaction pada pengguna karaoke keluarga happy puppy di Kota Samarinda, Convenience berpengaruh signifikan terhadap Satisfaction pada pengguna karaoke keluarga happy puppy di Kota Samarinda, Price tidak berpengaruh signifikan terhadap Satisfaction pada pengguna karaoke keluarga happy puppy di Kota Samarinda, Promotion berpengaruh signifikan terhadap Purchase Intention pada pengguna karaoke keluarga happy puppy di Kota Samarinda, Corporate Brand Image tidak berpengaruh signifikan terhadap Purchase Intention pada pengguna karaoke keluarga happy puppy di Kota Samarinda, Convenience tidak berpengaruh signifikan terhadap Purchase Intention pada pengguna karaoke keluarga happy puppy di Kota Samarinda, Price berpengaruh signifikan terhadap Purchase Intention pada pengguna karaoke keluarga happy puppy di Kota Samarinda, dan Satisfaction berpengaruh signifikan terhadap Purchase Intention pada pengguna karaoke keluarga happy puppy di Kota Samarinda.
Business Strategic and Implementation of Digital Startup of Usable Goods Commerce in Samarinda City Aksenta, Almasari; Nawawi, Muhammad; Audhis, Allayza
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5137

Abstract

Environmental pollution is a major problem in sustainable development today. Utilizing unused goods is a solution that can be offered to people in need without having to throw them away as a potential for reducing non-organic waste. Useable goods that are sold provide economic value for the buyer and additional income for the seller. This business of buying and selling usable goods is assisted by information technology, namely by creating digital applications to assist in marketing. Businesses using this application also support the creative economy in Indonesia and are implementing Green Technology, namely this digital technology supports all environmentally friendly practices. This business concept is applied in Samarinda City, which is a city that is currently making a lot of developments in terms of digital startups, especially preparing for the rapid growth of the Indonesia National Capital. This research aims to analyze business strategies and implement digital startups in the business of buying and selling usable goods in Samarinda City. The research method was carried out in the stages of observation, interviews, data collection. Then, carry out a business planning strategy using the Business Canvas Model and create a digital startup in the e-commerce model
PENGARUH HARGA, CITRA MEREK, KUALITAS LAYANAN, DAN PROMOSI TERHADAP KEPUASAN PELANGGAN JASA INDIHOME DI KOTA SAMARINDA Aksenta, Almasari
Journal of Development Economics and Digitalization, Tourism Economics Vol. 1 No. 3 (2024): Juli
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jdedte.v1i3.1111

Abstract

 Penelitian ini dilatar belakangi oleh kenyataan bahwa saat ini sedang menghadapi pesatnya perkembangan teknologi dan informasi di seluruh dunia, Sehingga, di era sekarang ini semua perusahaan sudah banyak menggunakan internet dalam segala aktivitasnya, dan internet sebagai teknologi penunjang pekerjaan pun tidak dapat diabaikan dalam kehidupan masyarakat sehari-hari. Penelitian ini bertujuan untuk menjelaskan pengaruh harga, citra merek, kualitas layanan, dan promosi terhadap kepuasan pelanggan jasa Indihome di Kota Samarinda. teknik analisis data terdiri dari uji validitas, uji reliabilitas, analisis regresi linear berganda dan pengujian hipotesis yang meliputi uji T dan uji F, dan koefisien determinasi. Berdasarkan hasil uji parsial (t) menunjukkan (1) harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan jasa Indihome di Kota Samarinda, (2) citra merek berpengaruh positif dan signifikan terhadap kepuasan pelanggan jasa Indihome di Kota Samarinda, (3) kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan jasa Indihome di Kota Samarinda, (4) promosi berpengaruh positif dan signifikan terhadap kepuasan pelanggan jasa Indihome di Kota Samarinda. berdasarkan hasil uji simultan (f) secara bersama-sama menunjukkan variabel harga, citra merek, kualitas layanan, dan promosi memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan jasa Indihome di Kota Samarinda.
The Strategic Role Of Brand Storytelling In Enhancing Marketing Management And Brand Awareness On Social Media Platforms Wibowo, Sarwo Eddy; Aksenta, Almasari; Hartanto, Subhan
Jurnal Multidisiplin Sahombu Vol. 4 No. 02 (2024): Jurnal Multidisiplin Sahombu, (2024)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the digital age, social media is becoming an important platform for marketing, but a key challenge is how to differentiate brands in a saturated market. Brand storytelling emerges as a potential solution to build strong emotional connections with consumers and increase brand awareness. This research aims to explore the role of brand storytelling in increasing brand awareness on social media platforms through an explorative case study on MSME Kopi Nusantara. Qualitative methods were used with in-depth interviews, social media content analysis, participatory observation, and consumer surveys. The results showed that elements of authentic narrative, emotional engagement, consistency, and the use of strong visuals play an important role in the effectiveness of brand storytelling. Consumers respond positively to evocative and authentic stories, which increases brand awareness and loyalty. This study provides important insights for other MSMEs to adopt effective brand storytelling strategies on social media. Practical recommendations are provided to optimize key elements in brand narratives to achieve better marketing outcomes.
Enhancing Marketing Performance Through Risk Management In MSMEs Wibowo, Sarwo Eddy; Aksenta, Almasari
Jurnal Scientia Vol. 13 No. 04 (2024): Education and Sosial science, September-December 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i04.2634

Abstract

This study aims to examine the implementation of business risk management for enchance marketing performance in Harum Laundry MSMEs. The analysis was conducted on various aspects of risks such as financial, operational, marketing, and product faced by Harum Laundry MSMEs. The method used in this research is a qualitative approach by collecting data through interviews. The results of the analysis identified that the biggest risk is related to finance, where reliance on personal capital can result in disruption to business operations. The research also offers solutions in controlling these risks by proposing cooperation with business partners as an anticipatory measure against possible business failures. It is hoped that the results of this study will not only provide benefits for entrepreneurs to implement risk management in their businesses, but also increase understanding of the importance of risk management in the business context.
Pengaruh Customer Experience, Kemudahan Penggunaan, Promosi, Trust Terhadap Kepuasan Pelanggan Layanan Fitur GrabBike di Kota Samarinda Aksenta, Almasari; Syachrul; Dewi, Tya Eka
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 01 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : September-November
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i01.656

Abstract

The rapid development of the internet has made things easier for people, including long-distance communication. The motorcycle taxi business that provides transportation services using motorbikes is growing along with technological advances. Grab is one of the application-based companies that makes it easy for consumers to get online motorcycle taxi services. This study aims to determine the effect of customer experience, ease of use, promotion, trust on customer satisfaction of the GrabBike feature service in Samarinda city. This study uses a quantitative approach using SPSS Version 26. The sample used was 100 respondents using lemeshow with a population of GrabBike feature service users in Samarinda City. The data analysis techniques used were instrument testing, multiple linear regression analysis, classical assumption testing, t-test, F-test and coefficient of determination. The results of this study indicate that partially customer experience does not have a significant effect on customer satisfaction. Ease of use, promotion, trust have a significant effect on customer satisfaction. The variables customer experience, ease of use, promotion, trust have a simultaneous effect on customer satisfaction.
Mentoring Activities of Digital Startup Competition “Samarinda Hackathon” Towards SMART Ibu Kota Nusantara Aksenta, Almasari; Prapdopo, Prapdopo
Journal of Community Development Vol. 5 No. 2 (2024): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v5i2.1372

Abstract

Business and economic growth in a region is supported by digital transformation. Many people are switching to using digital technology to support their business activities. Thus, the opportunity to create digital-based business ideas or what is known as a startup business was born. The Samarinda City Communication and Informatics Agency held a digital startup competition called Samarinda Hackathon in order to support digitalization for regional growth, especially by supporting the development of the capital city of Indonesia (Ibu Kota Nusantara). In the competition, there were mentoring activities as an effort to assist participants' education and from this activity process, it is hoped that it will have sustainable benefits. Participants not only apply it to this competition but can also build a real business. In addition, this activity is also related to one of the pillars of Indonesia Emas 2045, namely having superior human resources. This activity lasted for 2 days in the city of Samarinda. The mentoring activity was carried out by 12 mentors affiliated with the Samarinda City Communication and Information Office, the 1000 Digital Startup community, East Kalimantan ICT Volunteers, academics, and several practitioners. The mentoring activity began with a presentation of material by digital startup CEOs, a question and answer session, then a participant mentoring session by creating a sprint design, and conducting a consultation session. The results or achievements of the mentoring activities carried out can be seen in the participants who can create sprint designs that are more focused and conceptual as startup business designs and the enthusiasm of the participants which can be seen after receiving motivation and various suggestions from the mentors.
Utilizing Internet of Things (IoT) Technology for Supply Chain Optimization in Digital Businesses Aksenta, Almasari
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 4 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/y1gdqf63

Abstract

The implementation of the Internet of Things (IoT) in supply chains has become an increasingly important research subject in facing the dynamics of the digital era. In this research, researchers conducted a systematic literature review to investigate the impact, supporting factors, challenges, and implications of implementing IoT to increase supply chain resilience in the digital era. Researchers analyzed various relevant literature studies from international databases such as Scopus, Web of Science, and IEEE Xplore using the Systematic Literature Review method. The research results show that IoT integration at various stages of the supply chain can significantly improve resilience, through increased visibility, operational efficiency, and responsiveness to change. Factors such as senior management commitment, adequate infrastructure and technology, human resource expertise, an organizational culture open to change, and collaboration between departments and business partners have been proven to support IoT implementation. However, challenges such as high implementation costs, data security issues, integration with existing systems, resistance to change, and regulatory uncertainty also need to be overcome. The implications of this research provide practical guidance for businesses and practitioners in implementing IoT to improve supply chain resilience, while highlighting the need to invest in training, collaboration with business partners, and attention to regulatory compliance.
Co-Authors Asdar Zulkiawan Audhis, Allayza Dewi, Tya Eka Hartanto, Subhan Nataniel Dengen Prapdopo, Prapdopo Puspitasari, Novianti Siti Nurhasanah Solly Aryza Syachrul Syachrul, Syachrul Tandi Kadang Wibowo, Sarwo Eddy