Jurnal Manajerial
Vol 11 No 02 (2024): Jurnal Manajerial

Analisis Information Quality Dan Consumer Trust Pada Purchase Intention Dengan Social Psychology Di Tiktokshop

Fadlurahman, Luthfi (Unknown)
Indriya Himawan, Abdurrahman Faris (Unknown)



Article Info

Publish Date
25 May 2024

Abstract

Background –Increasing customer awareness of goods and services means that internet use has an influence in generating consumer responses. The role of the internet is to function as a communication and information medium, which can then be used as a medium for carrying out electronic commerce activities or referred to as e-commerce. Aim – This study aims to measure the level of service, trust, social psychological distance, and consumer purchase intentions for products sold on the Tiktok platform. Design/ Methodology/ Approach – This study uses quantitative methods by using a questionnaire as a data collection medium with 200 respondents acting as the sample in this study. Findings – This study obtains an understanding that Information Quality and Trust have a significant and positive influence on Purchase Intention through Social Psychological Distancing on the TikTok e-commerce platform. Conclusion – Tiktok indicates that there are problems with information quality and trust which are mediated by social psychology which has the potential to influence consumer purchase intention. Research Implication – In the next study, it is expected to measure other variables, not only on information quality and trust, and can conduct research not only social psychological distancing as mediation. Limitations – This research uses a quantitative approach in obtaining data and answering problems, especially in seeing consumer buying interest

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Journal Info

Abbrev

manajerial

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

The Managerial Journal is published by Management Department, Faculty of Economics and Business University of Muhammadiyah Gresik, twice a year in January and Juli. The purpose of this journal is to facilitate scientists, researchers and practitioners to publish original research articles or article ...