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Fadlurahman, Luthfi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Information Quality Dan Consumer Trust Pada Purchase Intention Dengan Social Psychology Di Tiktokshop Fadlurahman, Luthfi; Indriya Himawan, Abdurrahman Faris
Jurnal Manajerial Vol 11 No 02 (2024): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v11i02.7475

Abstract

Background –Increasing customer awareness of goods and services means that internet use has an influence in generating consumer responses. The role of the internet is to function as a communication and information medium, which can then be used as a medium for carrying out electronic commerce activities or referred to as e-commerce. Aim – This study aims to measure the level of service, trust, social psychological distance, and consumer purchase intentions for products sold on the Tiktok platform. Design/ Methodology/ Approach – This study uses quantitative methods by using a questionnaire as a data collection medium with 200 respondents acting as the sample in this study. Findings – This study obtains an understanding that Information Quality and Trust have a significant and positive influence on Purchase Intention through Social Psychological Distancing on the TikTok e-commerce platform. Conclusion – Tiktok indicates that there are problems with information quality and trust which are mediated by social psychology which has the potential to influence consumer purchase intention. Research Implication – In the next study, it is expected to measure other variables, not only on information quality and trust, and can conduct research not only social psychological distancing as mediation. Limitations – This research uses a quantitative approach in obtaining data and answering problems, especially in seeing consumer buying interest
Pengaruh Kualitas Informasi Dan Kepercayaan Konsumen Terhadap Niat Beli Dengan Mediasi Jarak Psikologi Sosial Pada Platform E-Commerce Tiktok Himawan, Abdurrahman Faris Indriya; Fadlurahman, Luthfi
eProceedings of Management Vol. 11 No. 2 (2024): April 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peningkatan kesadaran pelanggan terhadap barang dan jasa maka penggunaan internet memberikan pengaruhdalam menghasilkan respons konsumen. Peran internet berfungsi sebagai media kominfo (komunikasi daninformasi), selanjutnya bisa diperuntukkan sebagai media untuk melakukan aktivitas dagang elektronik ataudisebut sebagi e-commerce. Tiktok yang mengindikasikan adanya permasalahan pada kualitas informasi (qualityinformation) dan kepercayaan (trust) yang di mediasi oleh psikologi sosial (social physicological) yangberpotensi mempengaruhi niat beli konsumen (purchase intention). Studi ini bertujuan guna mengukur tingkatlayanan, kepercayaan, jarak psikologi sosial, dan niat beli konsumen terhadap produk-produk yang dijual dalamplatform Tiktok. Studi ini memaki metode kuantitatif dengan memakai kuisioner selaku wadah pengumpul datadengan 200 responden yang bertindak sebagai sampel pada studi ini. Studi ini memperoleh pemahaman jikaInformation Quality dan Trust memberikan pengaruh signifikan dan positif terhadap Purchase Intention melaluiSocial Psychological Distancing pada platform e-commerce TikTok. Kata kunci-kualitas Informasi, kepercayaan, niat beli, jarak psikologi sosial
Co-Authors Abdurrahman Faris Indriya Himawan