Accounting and Business Journal
Vol 6 No 1 (2024): ACCOUNTING AND BUSINESS JOURNAL

The influence of promotion on consumer purchasing decisions to increase the income of paint shops in Medan

Manurung, Lambok (Unknown)
Ningsi, Etty Harya (Unknown)

Article Info

Publish Date
06 Jun 2024

Abstract

This research aims to assess the extent of the influence of Pro Ningsiotion on Consumer Purchase Decisions. The research design employed is quantitative explanatory research. The data processed were obtained from the distribution of questionnaires, and the data analysis technique used in this study is multiple linear regression. To explain the research description related to hypotheses, various analyses such as Validity Test, Reliability Test, and t-Test (Partial) were employed. Based on the results of the data analysis for the significance of the t-Test, it is indicated that the Promotion (X1) have a positive and significant influence on Consumer Purchase Decisions.

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Journal Info
Accounting and Business Journal
Website

Abbrev

Accountingandbussinessjournal

Publisher

Universitas Pembangunan Panca Budi Medan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of accounting Behavioural Accounting Financial Accounting Management Accounting Auditing Behavioral Finance Islamic finance Sharia Accounting Accounting ...