Journal Economic Excellence Ibnu Sina
Vol. 2 No. 1 (2024): Maret : Journal Economic Excellence Ibnu Sina

Pengaruh Packaging Dan Label Halal Terhadap Keputusan Pembelian Produk Pop Mie Di Wilayah Surakarta

Monyka Dayu Astuti (Unknown)
Winda Saputri (Unknown)
Taufik Nur Muftianto (Unknown)

Article Info

Publish Date
19 Feb 2024

Abstract

The aim of this study is to explore the impact of halal packaging and labels on purchasing decisions for Pop Mie products in Surakarta. This research adopts a quantitative method, collecting primary data through the distribution of questionnaires to 52 respondents. Analysis is conducted using Intelligent Partial Least Squares (PLS) to evaluate hypotheses, employing a quantitative approach. The results of the PLS analysis indicate that halal packaging and labels have a significant positive influence on purchasing decisions.

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Journal Info
Journal Economic Excellence Ibnu Sina
Website

Abbrev

Excellence

Publisher

Sekolah Tinggi Ilmu Kesehatan Ibnu Sina Ajibarang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

bidang Ilmu Manajemen dan Ekonomi. Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, ...