Pengaruh Harga, Kualitas Produk, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Usaha Rumahan Kerupuk Kelempang Cek Isyah Palembang

Agil Alparabi
Hilda Hilda
Chici Rima Putri Pratama

Journal Economic Excellence Ibnu Sina
Vol. 2 No. 2 (2024): Juni : Journal Economic Excellence Ibnu Sina

The purpose of this research is to determine the influence of price, product quality and service quality on customer satisfaction at the home business Kerupuk Kelempang Cek Isyah Palembang. This research uses primary data with a quantitative approach. Classic assumption testing techniques and hypothesis testing using IBM SPSS 26 statistical analysis. The results of this research show that Price has a positive and significant effect on Customer Satisfaction, Product Quality has a positive and significant effect on Customer Satisfaction, and Service Quality has a positive and significant effect on Customer Satisfaction . Price, product quality and service quality simultaneously have a positive and significant effect on customer satisfaction.