Journal Economic Excellence Ibnu Sina
Vol. 2 No. 2 (2024): Juni : Journal Economic Excellence Ibnu Sina

Pengaruh Media Sosial (Instagram) dan Daya Tarik Pengunjung Terhadap Minat Berkunjung Ke City Light Jalan Tunjungan Surabaya

Putri Dwi Rahayu (Unknown)
Mei Putri Lestari (Unknown)
Utami Puji Lestari (Unknown)

Article Info

Publish Date
20 Jun 2024

Abstract

This research was conducted of analyzing the influence of social media and visitor attraction on interest in visiting City Light Jalan Tunjungan Surabaya as a tourist attraction and marketing via Instagram as a medium on the interest of tourists or visitors to visit this tourist attraction. This research uses quantitative methods. The results of this research show that social media does not have a significant effect on interest in visiting City Light Jalan Tunjungan Surabaya. Meanwhile, attractiveness has a significant influence on interest in visiting City Light Jalan Tunjungan Surabaya.

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Journal Info
Journal Economic Excellence Ibnu Sina
Website

Abbrev

Excellence

Publisher

Sekolah Tinggi Ilmu Kesehatan Ibnu Sina Ajibarang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

bidang Ilmu Manajemen dan Ekonomi. Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, ...