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All Journal Journal Economic Excellence Ibnu Sina
Mei Putri Lestari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Media Sosial (Instagram) dan Daya Tarik Pengunjung Terhadap Minat Berkunjung Ke City Light Jalan Tunjungan Surabaya Putri Dwi Rahayu; Mei Putri Lestari; Utami Puji Lestari
Journal Economic Excellence Ibnu Sina Vol. 2 No. 2 (2024): Juni : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i2.1346

Abstract

This research was conducted of analyzing the influence of social media and visitor attraction on interest in visiting City Light Jalan Tunjungan Surabaya as a tourist attraction and marketing via Instagram as a medium on the interest of tourists or visitors to visit this tourist attraction. This research uses quantitative methods. The results of this research show that social media does not have a significant effect on interest in visiting City Light Jalan Tunjungan Surabaya. Meanwhile, attractiveness has a significant influence on interest in visiting City Light Jalan Tunjungan Surabaya.
Co-Authors Putri Dwi Rahayu Siti Helmyati