Jurnal Informasi dan Teknologi
2024, Vol. 6, No. 1

Analysis of The Influence of Digital Perceived Value, Digital Perceived Quality and Brand Image on Intention to Return Visits of Tourists in Indonesia

Maksimilianus Gai, Ardiyanto (Unknown)
Majid, Jamaluddin (Unknown)
Risdwiyanto, Andriya (Unknown)
Alvionita Paru, Maria (Unknown)
Effendy, Femmy (Unknown)



Article Info

Publish Date
05 Mar 2024

Abstract

The purpose of this study is to examine how visitor satisfaction, which affects their intention to return to tourist destinations, is influenced by perceived quality, destination image, and perceived value. Researchers employed a conclusive research design in this study. The judgmental sampling approach is a non-probability sampling methodology that was employed by the researcher. 100 people made up the study's sample. The major data used in this study came from the responses to questionnaires that were distributed. In this study, structural equation modeling is employed. It is clear from the analysis's findings that travelers' perceptions of a destination's quality, value, contentment, and likelihood to return are significantly influenced by its image. Travelers' perceived quality, perceived value, level of satisfaction, and inclination to return are all positively correlated with the destination's image. Perceived quality also significantly positively affects satisfaction, perceived value, and inclination to return. Perceived value also significantly positively affects satisfaction and the desire to return. The inclination to return is significantly positively impacted by satisfaction as well. These findings suggest that in order to boost visitor happiness and loyalty toward tourism attractions, destination management must focus on and enhance destination image, service quality, and perceived value.

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Journal Info

Abbrev

jidt

Publisher

Subject

Computer Science & IT

Description

Jurnal Informasi & Teknologi media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis mengenai penelitian Rekayasa Sistem, Teknik Informatika/Teknologi Informasi, Manajemen Informatika dan Sistem Informasi. Sebagai bagian dari semangat menyebarluaskan ilmu pengetahuan hasil dari ...