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All Journal JURNAL ILMU MANAJEMEN DAN BISNIS Journal of Management and Business Review Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Informasi dan Teknologi UTAMAX : Journal of Ultimate Research and Trends in Education INOTEK The Eastasouth Journal of Information System and Computer Science
Effendy, Femmy
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Pengaruh Celebrity Endorser dan Inovasi Produk Terhadap Keputusan Pembelian Handphone Oppo dengan Intervening Brand Image Effendy, Femmy
JURNAL ILMU MANAJEMEN DAN BISNIS Vol 11, No 2 (2020): Jurnal Ilmu Manajemen dan Bisnis. September 2020
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v11i2.24444

Abstract

ABSTRACTThis research to analyze the effect of Celebrity Endorser and Inovation Product on Purchase Decisions with intervening Brand Image on the OPPO Indonesia Community fan page. This research was conducted using descriptive and verification methods, data processing with SPSS 23 software, analytical techniques by testing the validity, reliability and normality, quantitative data analysis. Results of the analysis  concluded that Celebrity Endorsers have a positive and significant effect on the formation of Brand Image and Purchase Decisions, while has a Inovation Product positive and significant effect on the formation of Brand Image and Purchase Decisions too, and Brand Image has a positive and significant effect of Purchase Decision  ABSTRAKPenelitian ini untuk menganalisa pengaruh Celebrity Endorser dan Inovasi Produk terhadap Keputusan Pembelian dengan intervening Brand Image pada fan page OPPO Indonesia Community. Penelitian ini dilakukan dengan menggunakan metode deskriptif dan verifikatif, pengolahan data dengan software SPSS 23 , teknik analisis dengan pengujian validitas, reliabilitas dan normalitas , analisis data kuantitatif dan simpulan hasil. Dari hasil analisis data penelitian, diperoleh kesimpulan bahwa Celebrity Endorser mempunyai pengaruh positif dan significant terhadap  pembentukan Brand Image maupun Keputusan Pembelian, sedangkan Inovasi Produk juga mempunyai pengaruh positif dan significant terhadap  pembentukan Brand Image maupun Keputusan Pembelian, dan Brand Image mempunyai pengaruh yang juga positif dan significat terhadap Keputusan Pembelian
Apakah compatibility dan reputasi aplikasi menjadi penentu perilaku konsumen untuk menggunakan pembayaran seluler? Effendy, Femmy; Hurriyati, Ratih; Disman, Disman; Hendrayati, Heny
INOVASI Vol 16, No 2 (2020)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (66.14 KB) | DOI: 10.29264/jinv.v16i2.7583

Abstract

Penelitian ini menggabungkan Innovation Diffusion Theory (IDT) dan Trust Building Model Theory , variabel compatibility atau kesesuaian dan reputation atau reputasi digunakan untuk mengukur niat dan aktual penggunaan pembayaran seluler yang ada di Indonesia. Hasil uji deskriptif menyatakan bahwa OVO, Go-Pay dan Dana menjadi tiga besar pilihan aplikasi para responden yang diteliti. Jenis penelitian ini menggunakan jenis penelitian kuantitatif. Sample yang digunakan adalah sebanyak 143 responden yang didapatkan  dari berbagai kalangan. Data dikumpulkan dengan menggunakan teknik purposive sampling dan dengan instrumen angket dan pengukuran menggunakan  skala semantic deferensial. Pendekatan analisis jalur yang diolah dengan persamaan model struktural menggunakan Lisrel 8.7. Hasil penelitian menunjukkan bahwa compatibility suatu aplikasi berpengaruh signifikan terhadap niat dan aktual penggunaan pembayaran seluler sedangkan reputation  dari aplikasi yang digunakan  tidak berpengaruh secara signifikan terhadap niat dan aktual penggunaan pembayaran seluler. Penelitian ini menyimpulkan bahwa aplikasi yang sesuai dan cocok dengan kebutuhan konsumen akan selalu menjadi produk yang dipilih.
Investigasi Penerimaan dari Aplikasi E-Learning Menggunakan Technology Acceptance Model (TAM) 3 Case Report : e-learning STMIK Rosma Setiyani, Lila; Suhada, Karya; Effendy, Femmy
Journal of Management and Business Review Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i2.282

Abstract

This study aims to measure the level of e-learning adoption from a tertiary institution that has applied e-learning during the COVID-19 period. The TAM 3 model was chosen to measure the level of e-learning adoption. This study involved 100 respondents from students of the 2020 STMIK ROSMA class. The results of data collection were analyzed using the Structural Equation Model (SEM) with the help of SmartPLS 3 software. The results of this research hypothesis test indicate that image has a positive effect on the perceived usefulness of e-learning, anxiety of e-learning users is not proven to have a positive effect on perceived ease of use e-learning, self-confidence is proven to have a positive influence on the perceived ease of e-learning users, conditions that facilitate e-learning users are not proven to have a positive effect on the perceived ease of e-learning users, the quality of results has a positive influence on the perceived usefulness of e-learning, intention to use e-learning has a positive influence on the adoption of e-learning, subjective norms have a positive effect on e-learning images, subjective norms have a positive effect on intention to use e-learning, subjective norms are not proven to have a positive effect on intention to use e-learning, the perceived usefulness of e-learning has a positive influence on the intention of using e-learning, the perceived ease of e-learning users has a positive influence on the intention to use e-learning, the perception of the ease of using e-learning has a positive influence on the perceptions of e-learning users, the perception pleasure has a positive influence on the perceptions of e-learning users. The results of this study can be an evaluation for STMIK ROSMA in implementing e-learning
Analysis of The Influence of Digital Perceived Value, Digital Perceived Quality and Brand Image on Intention to Return Visits of Tourists in Indonesia Maksimilianus Gai, Ardiyanto; Majid, Jamaluddin; Risdwiyanto, Andriya; Alvionita Paru, Maria; Effendy, Femmy
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.507

Abstract

The purpose of this study is to examine how visitor satisfaction, which affects their intention to return to tourist destinations, is influenced by perceived quality, destination image, and perceived value. Researchers employed a conclusive research design in this study. The judgmental sampling approach is a non-probability sampling methodology that was employed by the researcher. 100 people made up the study's sample. The major data used in this study came from the responses to questionnaires that were distributed. In this study, structural equation modeling is employed. It is clear from the analysis's findings that travelers' perceptions of a destination's quality, value, contentment, and likelihood to return are significantly influenced by its image. Travelers' perceived quality, perceived value, level of satisfaction, and inclination to return are all positively correlated with the destination's image. Perceived quality also significantly positively affects satisfaction, perceived value, and inclination to return. Perceived value also significantly positively affects satisfaction and the desire to return. The inclination to return is significantly positively impacted by satisfaction as well. These findings suggest that in order to boost visitor happiness and loyalty toward tourism attractions, destination management must focus on and enhance destination image, service quality, and perceived value.
The Role of Anonymous Data in Promoting Consumer Loyalty on E-commerce Platforms in Indonesia Judijanto, Loso; Achmady, Sayed; Utama, I Wayan Karang; Effendy, Femmy; Sabila, Puji Chairu
The Eastasouth Journal of Information System and Computer Science Vol. 2 No. 02 (2024): The Eastasouth Journal of Information System and Computer Science (ESISCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esiscs.v2i02.380

Abstract

This study investigates the role of anonymous data in driving consumer loyalty on e-commerce platforms in Indonesia. Employing a quantitative approach, data was collected from 60 respondents through a structured questionnaire using a Likert scale (1-5). Statistical analysis using SPSS version 25 reveals a significant positive relationship between anonymous data utilization and consumer loyalty. Anonymous data enables personalized recommendations and targeted promotions while maintaining consumer privacy, fostering trust and engagement. The study highlights the importance of ethical data practices in the Indonesian e-commerce landscape and provides actionable insights for businesses aiming to enhance customer retention. Limitations and future research directions are also discussed.
Bibliometric Analysis of Data-Driven Decision Making in Business Intelligence Judijanto, Loso; Suarnatha, I Putu Dody; Vandika, Arnes Yuli; Effendy, Femmy; Moeis, Dikwan
The Eastasouth Journal of Information System and Computer Science Vol. 2 No. 02 (2024): The Eastasouth Journal of Information System and Computer Science (ESISCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esiscs.v2i02.381

Abstract

This study conducts a bibliometric analysis to explore the research landscape of data-driven decision-making (DDDM) in Business Intelligence (BI). By examining 748 papers published between 2000 and 2024, the study identifies key themes, influential authors, collaborative networks, and emerging trends. The findings highlight the evolution of research from foundational topics like big data and analytics to application-driven themes such as sustainability, policy, and operational efficiency. The United States emerges as the central hub in global research collaboration, with significant contributions from India, China, and European countries. Challenges, including data quality, integration, cultural resistance, and ethical concerns, are identified as barriers to BI adoption. The study emphasizes the need for future research on emerging technologies, industry-specific applications, and ethical frameworks to advance the field. These insights provide valuable guidance for researchers and practitioners aiming to optimize decision-making processes through BI.
Using Technology Acceptance Model 3 (TAM 3) at Selected Private Technical High School: Google Drive Storage in E-Learning Setiyani, Lila; Effendy, Femmy; Slamet, Annisa Anggraini
Utamax : Journal of Ultimate Research and Trends in Education Vol. 3 No. 2 (2021): Utamax : Journal of Ultimate Research and Trends in Education
Publisher : LPPM Universitas Lancang Kuning. Pekanbaru. Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/utamax.v3i2.6746

Abstract

During the Covid-19 pandemic, almost all schools around the world conduct the learning process by E-Learning courses. This brings consequences for various learning materials to be uploaded and stored in Google Drive. The purpose of this quantitative study was to determine the acceptance of Google Drive in E-Learning using the Technology Acceptance Model 3 (TAM 3) method at selected private vocational-technical high schools in Indonesia, i.e., STMIK Rosma. Sampling was conducted on 40 information system students at STMIK Rosma out of 83 student population using a proportionate stratified random sampling technique. Based on the results, students accepted Google Drive services in STMIK Rosma E-Learning with the following details, Subjective Norms (NS) had a significant influence on Image (CT) and Perceived Usefulness (KG), Image (CT) had a significant influence on Perceived Usefulness (KG), Perceived Enjoyment (KS) had a significant influence on Perceived Ease of Use (KP), and Perceived Ease of Use (KP) had a significant influence on Perceived Usefulness (KG). Thus, Google Drive is useful and needed in e-learning during the COVID-19 pandemic.
ANALISIS PENDEKATAN METODE TAM PADA PENGGUNAAN APLIKASI MY TIRTA TARUM Putri, Bunga Amalia; Effendy, Femmy; Priatna, Apit
Prosiding Seminar Nasional Inovasi dan Adopsi Teknologi (INOTEK) Vol. 5 No. 1 (2025): Prosiding Seminar Nasional Inovasi dan Adopsi Teknologi (INOTEK)
Publisher : LPPM STMIK Rosma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35969/inotek.v5i1.484

Abstract

Transformasi di era digital membuat perusahaan ingin selalu memberikan pelayanan terbaik kepada pelanggan nya. Aplikasi My Tirta Tarum dirancang oleh Perumdam Tirta Tarum Kabupaten Karawang untuk memudahkan pelanggan dalam mengakses layanan air bersih secara online. Technology Acceptance Model (TAM) adalah metode yang dapat mengukur manfaat,kemudahn serta keinginan pengguna untuk menggunakan aplikasi. . Informasi diperoleh dari 100 responden pengguna aplikasi. Hasil studi menunjukkan bahwa PEOU dan PU memiliki pengaruh signifikan terhadap BI, baik secara individual maupun bersamaan.
Co-Authors Alvionita Paru, Maria Andriya Risdwiyanto Apit Priatna Ardiyanto Maksimilianus Gai Arnes Yuli Vandika Disman, Disman Heny Hendrayati I Putu Dody Suarnatha Jamaluddin Majid Judijanto, Loso Lila Setiyani Moeis, Dikwan Putri, Bunga Amalia Ratih Hurriyati Sabila, Puji Chairu Sayed Achmady Slamet, Annisa Anggraini Suhada, Karya Utama, I Wayan Karang