GEMA : Jurnal Gentiaras Manajemen dan Akuntansi
Vol 15 No 2 (2023): GEMA: Jurnal Gentiaras Manajemen dan Akuntansi

Analisis Minat Kuliah Mahasiswa di STIE Gentiaras Bandar Lampung Melalui Media Periklanan

Jordan, Jordan (Unknown)
Kusumawati, Theresia Dhian (Unknown)

Article Info

Publish Date
30 Nov 2023

Abstract

The purpose of this study is to analyze students' lecture interest at STIE Gentiaras Bandar Lampung through advertising media. This type of study is causality associative study. The population in this study were all active students of STIE Gentiaras. The sampling technique in this study used the Proportional Stratified Random Sampling Technique with a total sample of 200 respondents. The data analysis method in this study used Simple Linear Regression Analysis. The result of data analysis in this study shows that there is an effect of advertising media towards students' lecture interest at STIE Gentiaras Bandar Lampung.

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Journal Info
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi
Website

Abbrev

Gema

Publisher

SEKOLAH TINGGI ILMU EKONOMI GENTIARAS

Subject

Description

Jurnal GEMA memfokuskan diri untuk menerbitkan artikel berkualitas yang merupakan hasil penelitian maupun tinjauan literatur terkait Manajemen dan Akuntansi sehingga dapat memberikan kontribusi kontribusi dan pengaruh positif pada bidang keilmuan Manajemen dan Akuntansi. urnal GEMA memfokuskan diri ...