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All Journal GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Jurnal Pemberdayaan Ekonomi Jurnal UNIV.BI MENGABDI
Kusumawati, Theresia Dhian
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Pelatihan desain Logo dan teknik Fotografi bagi pengusaha muda binaan YPSK Lampung untuk meningkatkan minat pembelian konsumen Kusumawati, Theresia Dhian
Jurnal Pemberdayaan Ekonomi Vol. 3 No. 1 (2024): Februari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jpe.v3i1.2390

Abstract

Purpose: The contribution of this activity is that these young Entrepreneurs can be more creative in increasing product value. With creativity in the technique of making logos on packaging and photography products techniques, it is hoped that it will be able to increase consumer awareness and interest in buying these products so that they can increase sales. Methodology/approach: This community service activity is carried out through various stages, namely observations and interviews with target participants regarding the efforts that have been implemented and the obstacles faced as material or ideas for community service themes, then the service team offers solutions to the problems faced. Then the service team provided material related to making logos on packaging and photography techniques. Followed by the Coaching Clinic Method in the form of assistance in creating logos and product photography techniques. Results/findings: Based on the results of the logo work that has been created by the training participants, it can be seen that the participants have been able to master attractive packaging techniques by creating logos using color and typography. Also in terms of product photography techniques, participants have been able to master interesting product photography techniques, taking photos from good angles, good lighting techniques, and using supporting materials that support the quality of attractive product photography. Limitation: Through online marketing, the level of consumer awareness of these beverage products increases, thereby increasing sales levels. Contribution: The contribution of this activity is that after attending the training and coaching clinic, young Lampung entrepreneurs can be more creative in designing logos on packaging and making attractive photography so they can create attractive promotional designs through online marketing, namely WhatsApp, Instagram, and Facebook.
Analisis Minat Kuliah Mahasiswa di STIE Gentiaras Bandar Lampung Melalui Media Periklanan Jordan, Jordan; Kusumawati, Theresia Dhian
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 15 No 2 (2023): GEMA: Jurnal Gentiaras Manajemen dan Akuntansi
Publisher : Lembaga Penelitian, dan Pengabdian Kepada Masyarakat (LPPM) STIE GENTIARAS Bandar Lampung dan berkolaborasi dengan Ikatan Akuntan Indonesia Kompartemen Akuntan Pendidik (IAI KAPd)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47768//gema.v15.n2.202304

Abstract

The purpose of this study is to analyze students' lecture interest at STIE Gentiaras Bandar Lampung through advertising media. This type of study is causality associative study. The population in this study were all active students of STIE Gentiaras. The sampling technique in this study used the Proportional Stratified Random Sampling Technique with a total sample of 200 respondents. The data analysis method in this study used Simple Linear Regression Analysis. The result of data analysis in this study shows that there is an effect of advertising media towards students' lecture interest at STIE Gentiaras Bandar Lampung.
DIGISMART: STRATEGI PENINGKATAN LITERASI DIGITAL MAHASISWA UNTUK MENDUKUNG KESIAPAN KARIER DI ERA INDUSTRI 4.0 Helmita, Helmita; Kusumawati, Theresia Dhian; Yulistina, Yulistina; Nurahman, Dwi; Desmon, Desmon
JURNAL UNIV.BI MENGABDI Vol 3 No 2 (2024): Jurnal UNIV.BI Mengabdi : Desember
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/mengabdi.v3i2.2445

Abstract

Pengabdian bertema “DigiSmart: Strategi Peningkatan Literasi Digital Mahasiswa untuk Mendukung Kesiapan Karier di Era Industri 4.0” bertujuan meningkatkan literasi digital mahasiswa melalui pelatihan interaktif dan praktik berbasis proyek. Kegiatan ini berhasil meningkatkan kemampuan teknis, seperti personal branding dan pengelolaan data, serta aspek etika digital mahasiswa. Program ini mendukung kesiapan karier mereka di era digital sekaligus memperkuat peran institusi pendidikan dalam menciptakan lulusan berdaya saing.
Co-Authors Desmon, Desmon Dwi Nurahman, Dwi Helmita, Helmita Jordan, Jordan Yulistina Yulistina