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Analisis Minat Kuliah Mahasiswa di STIE Gentiaras Bandar Lampung Melalui Media Periklanan Jordan, Jordan; Kusumawati, Theresia Dhian
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 15 No 2 (2023): GEMA: Jurnal Gentiaras Manajemen dan Akuntansi
Publisher : Lembaga Penelitian, dan Pengabdian Kepada Masyarakat (LPPM) STIE GENTIARAS Bandar Lampung dan berkolaborasi dengan Ikatan Akuntan Indonesia Kompartemen Akuntan Pendidik (IAI KAPd)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47768//gema.v15.n2.202304

Abstract

The purpose of this study is to analyze students' lecture interest at STIE Gentiaras Bandar Lampung through advertising media. This type of study is causality associative study. The population in this study were all active students of STIE Gentiaras. The sampling technique in this study used the Proportional Stratified Random Sampling Technique with a total sample of 200 respondents. The data analysis method in this study used Simple Linear Regression Analysis. The result of data analysis in this study shows that there is an effect of advertising media towards students' lecture interest at STIE Gentiaras Bandar Lampung.
Perencanaan Strategis Sistem Informasi Sekolah Menengah Atas Menggunakan Ward Peppard Jordan, Jordan; Andry, Johanes Fernandes
Infotek: Jurnal Informatika dan Teknologi Vol. 7 No. 1 (2024): Infotek : Jurnal Informatika dan Teknologi
Publisher : Fakultas Teknik Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jit.v7i1.24167

Abstract

The implementation of the information system requires strategic planning in an organization so that the benefits of implementing an information system can be felt more optimally, this will be applied to high school schools in Jakarta. The problems faced by schools are quite diverse, starting with the management of school data to performance evaluations and the need for an integrated system for each division to support the organization's business processes. Strategic planning is made with targeted targets such as alignment of information systems in academic & non-academic processes and school data management, improving performance in infrastructure management, and increasing competitiveness by creating a website-based system for school promotion. Goals can be achieved by aligning the information system strategy with the organization's business strategy. To determine the information system strategy, the organization's current business strategy is needed. This information system strategic planning research was conducted using the Ward Peppard method. This method helps to be able to understand the organization more deeply before strategic planning is made. It includes SWOT  analysis, Value Chain, PEST, Critical Success Factor, and Mcfarlan's Strategic Grid analysis  in the form of strategy recommendations from the results of internal and external environmental analysis of school information systems, and application portfolios will be mapped to be applied to school organizations to achieve expected business goals