Fokus Abdimas
Vol 3, No 2: Oktober 2024

PENINGKATAN BRANDING KEDAI DE VIJAS MELALUI WEBSITE LINKTREE

Hidayah, Muhammad Bilal Nur (Unknown)
Febriana, Poppy (Unknown)
Rochmaniah, Ainur (Unknown)
Ariko, Muhammad Firmansyah Alana Marsa (Unknown)

Article Info

Publish Date
27 Sep 2024

Abstract

The problem faced by business owners is that the promotion carried out by Kedai De Vijas Kopi has not yet been evenly distributed. The purpose of this Community Service activity is to provide solutions to the existing problems. The method used includes providing guidance on cafe management, offering training to the head barista, and creating a website to enhance the brand image of the cafe. Therefore, MSME operators need to be trained on developing their businesses by promoting Kedai De Vijas through a Linktree website for Instagram, TikTok, and location promotion, so that the marketing system becomes better, expanding the business's target reach and supporting better sales activities.

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Journal Info
Fokus Abdimas
Website

Abbrev

abdimas

Publisher

Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

Description

Fokus ABDIMAS (Jurnal Ilmiah Pengabdian kepada Masyarakat) diterbitkan oleh STIE Pelita Nusantara Semarang dengan tujuan mempublikasikan hasil kegiatan pengabdian kepada masyarakat yang bersifat aplikatif, inovatif, dan memberikan dampak nyata bagi masyarakat. Jurnal ini menjadi media untuk ...