Jurnal Kreasi Rakyat
Vol. 1 No. 4 (2023): November - January

PENERAPAN STRATEGI PROMOSI PADA UMKM HOME LAUNDRY

Sonata, Vivi (Unknown)
Yuwono, Wisnu (Unknown)

Article Info

Publish Date
16 Dec 2023

Abstract

Home Laundry is an SME that operates in the clothing laundry service sector. SME Home Laundry offers clothes washing, dry cleaning, and ironing services, clothes, and washing dolls, shoes, carpets, and others. The income earned by SMEs is considered unstable, therefore this service activity is carried out to help SMEs solve these problems. The data collection methods used in this activity were observation and interviews. This activity produces a digital marketing strategy for SMEs to implement through social media Instagram and the advice that can be given to SME is that SMEs can take advantage of advances in digital technology to carry out promotions and attract customer attention which has a good impact on the development of SME businesses.

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Journal Info
Jurnal Kreasi Rakyat
Website

Abbrev

jkr

Publisher

PT. Pusat Kreasi Rakyat

Subject

Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

Jurnal Kreasi Rakyat (JKR) is published regularly every 3 (three) months, and begins its first issue in February 2023. The scope of the study includes: Economics; Management; Finance and Accounting; Entrepreneurship; Social and Cultural; Appropriate Technology; Education; Politics and Law; ...