Strategi Pengembangan Merek Untuk Batik Tulis Asthina Melalui Pemasaran Digital

Cicih Maryati
Dini Selasi
Putri Meylani
Nur Azijah
Nur Faadhilah

Santri : Jurnal Ekonomi dan Keuangan Islam
Vol. 2 No. 3 (2024): Juni: SANTRI : Jurnal Ekonomi dan Keuangan Islam

In an increasingly digital era, traditional marketing must be equipped with digital strategies to compete in the global market. The purpose of this study is. develop an effective digital distribution strategy to increase brand awareness and sales of Batik Tulis Asthina. The research method used is a case study with a qualitative approach. Information was also obtained from interviews with the owners. The results show that the use of Tokopedia's social media such as Instagram, Facebook, and Shopee significantly increases brand visibility and interaction with customer