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Strategi Pengembangan Merek Untuk Batik Tulis Asthina Melalui Pemasaran Digital Cicih Maryati; Dini Selasi; Putri Meylani; Nur Azijah; Nur Faadhilah
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 3 (2024): Juni: SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v2i3.646

Abstract

In an increasingly digital era, traditional marketing must be equipped with digital strategies to compete in the global market. The purpose of this study is. develop an effective digital distribution strategy to increase brand awareness and sales of Batik Tulis Asthina. The research method used is a case study with a qualitative approach. Information was also obtained from interviews with the owners. The results show that the use of Tokopedia's social media such as Instagram, Facebook, and Shopee significantly increases brand visibility and interaction with customer
Penyuluhan Resiko Hipertensi Sebagai Upaya Untuk Peningkatan Kesadaran Masyarakat Terhadap Pola Hidup Sehat Nyoman Hepi Nusari; Dita Amelia; Teni Nopitasari; Muhammad Aditya; Suci Ramadani; Putri Meylani; Rika Wulandari; Ulia Ulia; Neri Mei Wanda; Muhammad Risky Gilang A
JURNAL PENGABDIAN KADER BANGSA Vol 2 No 1 (2026): Jurnal Pengabdian Kader Bangsa
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Kader Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54816/jpkb.v2i1.898

Abstract

Hypertension is a non-communicable disease and can affect anyone, this disease is called a silent killer because this disease rarely causes symptoms, in 2025 it is estimated that this disease can reach 1.56 billion where Hypertension in Indonesia in 2018 has reached 34.1%. This counseling activity aims to educate the public so that they can better understand the risks, causes, treatment and prevention of hypertension so that the public can better understand and be aware of this disease, this activity was carried out at the Polindes Purun Village, Penukal District, PALI Regency. This activity was attended by around 35 participants with blood pressure checks at the beginning of the event and a short pretest and posttest were carried out to measure the level of participants' understanding of hypertension. From the data obtained, 88.6% of participants had blood pressure above 120/80 mmHg, with pretest results of 40% of participants having poor knowledge about hypertension, and after counseling, participants who had poor knowledge decreased to 11.4%, this shows an increase in participants' ability regarding hypertension. This activity is expected to be an educational chain so that it is hoped that it can reduce the number of cases of hypertension.