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All Journal Santri : Jurnal Ekonomi dan Keuangan Islam
Nur Faadhilah
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Pengembangan Merek Untuk Batik Tulis Asthina Melalui Pemasaran Digital Cicih Maryati; Dini Selasi; Putri Meylani; Nur Azijah; Nur Faadhilah
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 3 (2024): Juni: SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v2i3.646

Abstract

In an increasingly digital era, traditional marketing must be equipped with digital strategies to compete in the global market. The purpose of this study is. develop an effective digital distribution strategy to increase brand awareness and sales of Batik Tulis Asthina. The research method used is a case study with a qualitative approach. Information was also obtained from interviews with the owners. The results show that the use of Tokopedia's social media such as Instagram, Facebook, and Shopee significantly increases brand visibility and interaction with customer
Co-Authors Cicih Maryati Dini Selasi Nur Azijah Putri Meylani