Journal of Gastro Tourism (JOGASTO)
Vol. 2 No. 1 (2024): February 2024

Implementation of promotion mix in increasing sales at Janji Jiwa Coffee Volume 841

Mukti, Artin Bayu (Unknown)
Pertiwi, Ani (Unknown)
Rosyid, Azis Nur (Unknown)

Article Info

Publish Date
28 Feb 2024

Abstract

This research aims to identify the application of the promotion mix at Janji Jiwa Coffee Shop Volume 841. This research uses descriptive qualitative research and data source collection with observation and in-depth interview method. The informant is the manager and owner of Janji Jiwa Coffee Shop Volume 841. Findings of this research indicate that Janji Jiwa Coffee Shop Volume 841 applies four promotion mix variables from the five existing variables. (i) Advertising using paid promote, billboards and banners. (ii) Personal selling by fostering good relations by coming directly to the house. (iii) Direct marketing, in collaboration with grabfood and gofood. (iv) Sales promotion with bonus vouchers, free coffee milk vouchers, and shopeepay cashback vouchers.

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Journal Info
Journal of Gastro Tourism (JOGASTO)
Website

Abbrev

jogasto

Publisher

shm publisher

Subject

Arts Humanities Economics, Econometrics & Finance Social Sciences Other

Description

The Journal of Gastro Tourism (JOGASTO) e-ISSN: 2985-3931 | p-ISSN: 2985-4350 is a journal that contains research material related to tourism, hospitality, hotel, management, gastronomy, culinary, food and beverage. Various viewpoints are loaded with support from the presentation of material from ...