Neraca Manajemen, Akuntansi, dan Ekonomi
Vol. 7 No. 2 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi

ANALISIS PENGEMBANGAN USAHA DISTRIBUTOR AIR MINERAL TOKO MEKAR SARI DI KOTA SURABAYA DENGAN STRATEGI SWOT

Trinita Kartika Andini (Unknown)
Yulyar Kartika Wijayanti (Unknown)
Nekky Rahmiyati (Unknown)
Mohammad Suyanto (Unknown)



Article Info

Publish Date
26 Jul 2024

Abstract

The purpose of this study was to delves into the strategic analysis of mineral water distributor business development. It uses the framework of SWOT (Strengths, Weaknesses, Opportunities, and Threats) to assess its impact on the company's progress This research aims to identify the inherent strengths and weaknesses of mineral water distribution businesses. It also aims to identify external opportunities and threats in operational environments. This is done through a thorough review of existing literature and data collection. By employing the SWOT analysis methodology, the study endeavors to uncover critical strategic insights pivotal for enhancing business progression, market positioning, and overall sustainability. The results of this study should not only add to the body of knowledge on strategic management in the mineral water distribution sector but also provide useful information for practitioners in the field, decision-makers in government, and other interested parties. This project aims to promote informed decision-making, innovation, and sustainable company development and growth within the mineral water distribution industry by improving knowledge of strategic decision-making processes in this environment.

Copyrights © 2024






Journal Info

Abbrev

musytarineraca

Publisher

Subject

Economics, Econometrics & Finance Environmental Science

Description

Musytari: Neraca Manajemen, Akuntasi, Ekonomi, adalah jurnal nasional peer-review yang diterbitkan oleh CV Anugrah Anggota IKAPI. Musytari: Neraca Manajemen, Akuntasi, Ekonomi membahas ekonomi dan bisnis dalam ruang lingkup berbagai disiplin ilmu ekonomi, manajemen, dan akuntansi. Tim editorial ...