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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Journal of Applied Management and Business (JAMB) Neraca Manajemen, Akuntansi, dan Ekonomi JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Yulyar Kartika Wijayanti
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Effect of Competency, Compensation and Work Discipline on Employee Performance in Service Division PT. United Motors Center Suzuki Surabaya Azmi Facriyah; Yulyar Kartika Wijayanti
Journal of Applied Management and Business Vol. 2 No. 1 (2021)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v2i1.159

Abstract

The purpose of this study is to determine whether competence, compensation and work discipline partially and simultaneously affect employee performance in PT. United Motors Centre Suzuki Ahmad Eigis Surabaya. Types research is explanatory research with quantitative analysis. The sample population is employees in the service division totaling 46 employees. Data collection techniques using survey with questionnaire as instrument. The data analysis technique used multiple linear regression, t-test aand F-test to test the hypothesis with the SPSS program. The resuls of this study shows that competence, compensation and diciplines as partially and simultaniously significant effect on employee performance, and the effect of competence on employee performance is the most significant among the other three variables. Its indicate that increasing performance of employees can be determined by competence, compensation and work discipline of employees at division service PT. United Motors Centre Suzuki Ahmad Yani Surabaya.
ANALISIS SWOT UNTUK STRATEGI PENGEMBANGAN UKM SUPPLAY PASIR DAN BATU Riska Amelia; Nekky Rahmiyati; Yulyar Kartika Wijayanti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 9 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i9.4616

Abstract

This research discusses the development strategy of the sand and stone supply business at CV Putri Raja in Gempol, Pasuruan using SWOT analysis. CV Putri Raja has great market potential to compete with competitors. The purpose of this research is to identify internal and external factors affecting the business, formulate a development strategy, and determine the most appropriate strategy. The methods used include Business Model Canvas (BMC) to map the business model, SWOT analysis, IFAS and EFAS matrix, and economic analysis to determine the Break Even Point (BEP). The results showed that CV Putri Raja has dominant strengths compared to weaknesses, the company is in quadrant I which means it has a strong competitive position. The development strategy that can be used is to focus on taking advantage of internal strengths and external opportunities (S-O strategy). The development strategy is to improve service quality and maintain stable stock availability, take advantage of massive development opportunities in East Java and open market network access to contractors as business partners, improve management management and improve the quality of human resources through training, take advantage of social media for branding and massive promotion, maintain price stability and quality of sirtu and delivery services, consistently apply industrial K3 in every production process, add dumtruck technicians & periodic driver tests to minimise fleet constraints in delivery services. Keywords: Development Strategy, SWOT Analysis, Business Model Canvas, UKM
ANALISIS SWOT UNTUK STRATEGI PENGEMBANGAN UKM SUPPLY PASIR DAN BATU Riska Amelia; Nekky Rahmiyati; Yulyar Kartika Wijayanti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 9 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i9.4620

Abstract

This research discusses the development strategy of the sand and stone supply business at CV Putri Raja in Gempol, Pasuruan using SWOT analysis. CV Putri Raja has great market potential to compete with competitors. The purpose of this research is to identify internal and external factors affecting the business, formulate a development strategy, and determine the most appropriate strategy. The methods used include Business Model Canvas (BMC) to map the business model, SWOT analysis, IFAS and EFAS matrix, and economic analysis to determine the Break Even Point (BEP). The results showed that CV Putri Raja has dominant strengths compared to weaknesses, the company is in quadrant I which means it has a strong competitive position. The development strategy that can be used is to focus on taking advantage of internal strengths and external opportunities (S-O strategy). The development strategy is to improve service quality and maintain stable stock availability, take advantage of massive development opportunities in East Java and open market network access to contractors as business partners, improve management management and improve the quality of human resources through training, take advantage of social media for branding and massive promotion, maintain price stability and quality of sirtu and delivery services, consistently apply industrial K3 in every production process, add dumtruck technicians & periodic driver tests to minimise fleet constraints in delivery services.
ANALISIS SWOT DALAM STRATEGI PENGEMBANGAN BISNIS USAHA MINYAK GORENG CURAH PADA CV PROSPECT MANDIRI SEJAHTERA LAMONGAN Zuleo Erico; M. Suyanto; Yulyar Kartika Wijayanti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 9 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i9.4634

Abstract

Developing a bulk cooking oil business strategy at CV Prospect Mandiri Sejahtera Lamongan using SWOT and BMC analysis as a reference to determine strengths, weaknesses, opportunities and threats. As well as knowing in detail about strategic management tools to define and communicate business ideas or concepts quickly and easily. The aim of this final assignment is to find out the factors that influence the competitiveness of CV Prospect Mandiri Sejahtera and to find out business development strategies that can be implemented by CV Prospect Mandiri Sejahtera in expanding the market share and competitiveness of bulk cooking oil in Lamongan. Based on the analysis of the table of internal factors and external factors, it shows that the strength factor (S) has a score of 2.33 and weakness (W) with a score of 0.97. Meanwhile, the opportunity factor (O) has a score of 2.25 and the threat factor (T) has a score of 1.13. So you can get an IFAS score of 3.30 and an EFAS score of 3.39. The total score of internal strategic factor analysis (IFAS) obtained a score of 3.30, this shows that CV Prospect Mandiri Sejahtera has great strength to face opportunities and threats that occur. The total score of external strategic factor analysis (EFAS) which has been weighted and rated is 3.39 shows that CV Prospect Mandiri Sejahtera is quite responsive to the opportunities and threats that occur.
ANALISIS PENGEMBANGAN USAHA DISTRIBUTOR AIR MINERAL TOKO MEKAR SARI DI KOTA SURABAYA DENGAN STRATEGI SWOT Trinita Kartika Andini; Yulyar Kartika Wijayanti; Nekky Rahmiyati; Mohammad Suyanto
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 7 No. 2 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v7i2.4861

Abstract

The purpose of this study was to delves into the strategic analysis of mineral water distributor business development. It uses the framework of SWOT (Strengths, Weaknesses, Opportunities, and Threats) to assess its impact on the company's progress This research aims to identify the inherent strengths and weaknesses of mineral water distribution businesses. It also aims to identify external opportunities and threats in operational environments. This is done through a thorough review of existing literature and data collection. By employing the SWOT analysis methodology, the study endeavors to uncover critical strategic insights pivotal for enhancing business progression, market positioning, and overall sustainability. The results of this study should not only add to the body of knowledge on strategic management in the mineral water distribution sector but also provide useful information for practitioners in the field, decision-makers in government, and other interested parties. This project aims to promote informed decision-making, innovation, and sustainable company development and growth within the mineral water distribution industry by improving knowledge of strategic decision-making processes in this environment.
PENGEMBANGAN PEMASARAN ES TEH D’MIRA DI KOTA BLORA DALAM ANALISIS SWOT Andika Dimas Pramuditya; Yulyar Kartika Wijayanti; Nekky Rahmiyati
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 7 No. 3 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v7i3.4916

Abstract

D’Mira developed an ice tea business strategy using SWOT and BMC analysis as a reference to identify strengths, weaknesses, opportunities and threats. Also learn in detail about strategic management tools to define and communicate business ideas or concepts quickly and easily. The aim of this final task is to identify the factors that affect thecompetitiveness of D'Mira ice cream and to find out business development strategies that canbe applied in expanding market share as well as selling competitive products.The internal factor that D’Mira’s ice tea has is that this ice is the raw material of a quality product, refreshing and suitable for drinking in a variety of weather with a distinctiveflavor, served with a wide variety of flavors, and the cost of producing ice tea is relatively low.D’mira’s development strategy is to promote products that have to be done frequently to reacha wider market share, as well as record significant financials to identify relevant losses or gains.The results in the table above indicate that the primary strategy generated is the SO strategy with the highest rating of 4.26 in position 1, i.e. using power to harness and harnessthe greatest opportunity. Based on the results and discussions that have been conducted, it canbe concluded that the development of D’Mira’s ice tea strategy carries out the development strategy by paying attention to strengths and opportunities so that it is sufficiently responsiveor responsive to the existence of opportunities and threats that occur. Keywords : Business Development, Business Strategy, SWOT
Pengembangan Kompetensi Strategi Pencegahan Kebocoran pada Pipa Saat Maintenance AC Split Pada Remaja Masjid di Surabaya Daisy Dwijati KR; Novianarenti, Eky; Aminatus Sa’diyah; Emie Santoso; Muhammad Anis Mustaghfirin; Yulyar Kartika Wijayanti
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 5 No. 4 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i4.1986

Abstract

Keterampilan yang berkaitan dengan perawatan AC Split sangat dibutuhkan di kehidupan sehari - hari. Tantangan revolusi industri 4.0 di masa depan membuat seluruh lini masyarakat baik level SMA maupun Remaja untuk terus mengimprove hard skill untuk meningkatkan kehidupan yang lebih baik lagi. Gagasan tentang kegiatan pelatihan pencegahan kebocoran pipa saat maintenance AC Split terhadap remaja masjid PC LDII Kec Gunung Anyar Surabaya pun terbentuk. Kolaborasi bersama baik Dosen, Tendik, Mahasiswa berupaya untuk turut berkontribusi dalam kegiatan pemberdayaan remaja masjid tersebut. Tujuannya adalah memberi basic knowledge serta hard skill bagi remaja agar siap menghadapi tantangan revolusi industri 4.0 di masa yang akan datang. Kegiatan pengabdian ini dilaksanakan dengan metode pemberdayaan dan pembekalan keterampilan terhadap Remaja masjid PC LDII Kec Gunung Anyar Surabaya. Pelatihan dilakukan secara offline di hall PC LDII Surabaya. Setelah pelaksanaan kegiatan ini, diharapkan para remaja memiliki basic knowledge dalam bidang perawatan AC Split yaitu remaja mampu melakukan pengecekan kebocoran pipa secara berkala terhadap komponen-komponen AC dan juga mampu melakukan pemeliharaan berkala.
PENGARUH BRAND AWARENESS, BRAND ASSOCIATION DAN KUALITAS PRODUK TERHADAP PURCHASE INTENTION PRODUK KOSMETIK MAKE OVER PADA MAHASISWA UNIVERSITAS 17 AGUSTUS 1945 SURABAYA Chika Deviyanti; Yulyar Kartika Wijayanti
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 14 No. 6 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v14i6.10620

Abstract

This research aims to determine the influence of brand awareness, brand association and product quality on purchase intention of Make Over cosmetic products in students University 17 august 1945 Surabaya. The population in this research are Make Over consumers who are in University 17 august 1945 Surabaya. The type of data used in this research is quantitative data. The sampling technique in this research used a sample of 100 respondents. The data collection technique uses a questionnaire method and data analysis in this research uses the t test and f test methods. In this research, the results show that brand awareness, brand association and product quality have a positive and significant effect on purchase intention. Simultaneously, these three independent variables have a positive and significant effect on customer satisfaction Based on the results of the SPSS version 25, all independent variables simultaneously influence purchase intention. Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran merek, asosiasi merek dan kualitas produk terhadap niat beli produk kosmetik Make Over pada mahasiswa Universitas 17 Agustus 1945 Surabaya. Populasi dalam penelitian ini adalah konsumen Make Over yang berada di Universitas 17 Agustus 1945 Surabaya. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif. Teknik pengambilan sampel dalam penelitian ini menggunakan jumlah sampel sebanyak 100 responden. Teknik pengumpulan data menggunakan metode angket dan analisis data dalam penelitian ini menggunakan metode uji t dan uji f. Dalam penelitian ini diperoleh hasil bahwa kesadaran merek, asosiasi merek dan kualitas produk berpengaruh positif dan signifikan terhadap niat beli. Secara simultan ketiga variabel independen tersebut berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Berdasarkan hasil SPSS versi 25, seluruh variabel independen berpengaruh secara simultan terhadap minat pembelian.
ANALISIS WOM, BRAND IMAGE, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOPI KELILING KELANA RUTE BRATANG DI SURABAYA Nur Kholid Aziz; Yulyar Kartika Wijayanti
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 14 No. 11 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v14i11.10873

Abstract

The mobile coffee business has become increasingly popular in recent years, one of the driving factors for the emergence of this business is the high public interest in coffee, with various types of coffee with unique flavors and presentations that attract consumers. Wide market reach by traveling to reach customers, both in crowded places and in places where there are no coffee shops. Mobile coffee businesses can target various market segments, from school children, students, office workers, to families. The purpose of this study used a quantitative research method with data collection using a questionnaire. The sampling technique used was the Non Probability Sampling technique with the Purposive Sampling type. and analyzed using IBM SPSS 27. The population in this study were consumers of Kopi Kelana, Surabaya Route. The sample used was consumers of Kopi Kelana, Surabaya Route, both male and female who made purchases at Kopi Kelana, Bratang Surabaya Route. The results of the study stated that all indicators used in this study were valid and reliable. The t-test results state that Word Of Mouth and price perception partially have a positive and significant effect on purchasing decisions, while brand image has a positive but insignificant effect. Simultaneously, the three independent variables have a positive and significant effect on purchasing decisions. Usaha kopi keliling semakin populer dalam beberapa tahun terakhir, faktor pendorong munculnya bisnis ini salah satunya tingginya minat masyarakat terhadap kopi, dengan berbagai varian jenis kopi dengan rasa dan penyajian yang unik yang menarik minat konsumen. Jangkauan pasar yang luas dengan berkeliling untuk menjangkau pelanggan, baik di tempat keramaian maupun di tempat yang belum ada kedai kopi. Usaha kopi keliling dapat menargetkan berbagai segmen pasar, mulai dari anak sekolah, mahasiswa, pekerja kantor, hingga keluarga. Tujuan penelitian ini menggunakan metode penelitian kuantitatif dengan pengumpulan data menggunakan kuisioner. Teknik pengambilan sampel yang digunakan adalah teknik Non Probability Sampling dengan jenis Purposive Sampling dan dianalisis menggunakan IBM SPSS 27. Populasi dalam penelitian ini yaitu konsumen Kopi Keliling Kelana Rute Surabaya. Sampel yang digunakan adalah konsumen Kopi Keliling Kelana Rute Surabaya, berjenis kelamin laki-laki maupun perempuan yang melakukan pembelian di Kopi Keliling Kelana Rute Bratang Surabaya. Hasil penelitian menyatakan bahwa seluruh indikator yang digunakan dalam penelitian ini valid dan reliabel . Hail uji t menyatakan bahwa Word Of Mouth dan persepsi harga secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan brand image berpengaruh positif tidak signifikan. Secara simultan ketiga variabel bebas tersebut berpengaruh secara positif dan signifikan terhadap keputusan pembelian.
PENGARUH TEKNOLOGI INFORMASI, KUALITAS LAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN TRAVEL RD PUTRA JAYA BOJONEGORO Tengku Alfian Ardiansyah; Yulyar Kartika Wijayanti
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 14 No. 13 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v14i13.10978

Abstract

The transportation industry id one of the most busting and rapidly growing industries in indonesia, because indonesia itself has extraordinary natural and cultural beauty, making customers want to visit the places they want to go to. With the busting industry, it has a positive impact on the players in this industry. The result of the study stated that all indicators used in this study are valid and reliable. The result of the t-test stated that Information Technology, Service Quality, and Price Perception portialy have a positive and significant effek on customers satisfaction. The result of the F-fest showed that information Technology, Services Quality and Price Perception simultaneously have a significant effect on customer satisfaction. The result of the t-tes stated that Information Technology, Service Quality and Price Perception patially have a positive and significant effect on customers satisfaction. The result of the F-test showed that Information Technology, Sevices Quality and Price Perception simultaneously have a significant effect on customers satisfaction. Industri transportasi ini adalah salah satu industrik yang ramai dan tumbuh pesat diindonesia, karna Indonesia sendiri memiliki kecantikan alam dan budaya nya yang luar biasa, membuat para pelanggan ingin berkunjung se tempat tempat yang ingin dituju oleh pelanggan. dengan ramainya industri ini ini memberikan dampak positif terhadap para pelaku industri ini. Tujuan penelitian ini menggunakan metode penelitian kuantitatif dengan pengumpulan data menggunakan kuesioner. Teknik pengambilan sampel yang diguanakan adalah teknik Non Probability Sampling dengan jenis Purposive Sampling.dan dianailsis menggunakan IBM SPSS 29. Populasi dalam penelitian ini yaitu pelanggan RD Putra Jaya. Sampel yang digunakan adalah pelanggan RD Putra Jaya berusia diatas 15-50 Tahun, berjenis kelamin laki-laki maupun perempuan yang sudah pernah menggunakan jasa layanan RD Putra Jaya Bojonegoro. Hasil penelitian menyatakan bahwa seluruh indikator yang digunakan dalam penelitian ini valid dan reliabel . Hasil uji t menyatakan bahwa Teknologi Informasi, Kualitas Layanan dan Presepsi Harga secara parsial berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Hasil Uji F menunjukkan bahwa Teknologi Informasi, Kualitas Layaan dan Presepsi Harga secara simultan memiliki pengaruh yang signifikan terhadap kepuasn pelanggan.
Co-Authors Aminatus Sa’diyah Andika Dimas Pramuditya Azmi Facriyah Berlian Ardani Suaidy Chika Deviyanti Daisy Dwijati KR Eky Novianarenti M. Suyanto Merry Veronica Mohammad Suyanto Muhammad Anis Mustaghfirin Nekky Rahmiyati Nur Kholid Aziz Riska Amelia Santoso, Emie Tengku Alfian Ardiansyah Trinita Kartika Andini Zuleo Erico