International Journal of Social Science
Vol. 4 No. 2: August 2024

DIGITAL STORYTELLING AS POLITICAL IMAGE CONSTRUCTION IN THE 2024 PRESIDENTIAL ELECTION CAMPAIGN: CASE STUDY OF THE TIKTOK ACCOUNT @GIBRAN_RAKABUMING

Radians Krisna Febriandy (Unknown)
Prabu Revolusi (Unknown)

Article Info

Publish Date
06 Aug 2024

Abstract

This research discusses the use of digital storytelling as a political image on Gibran Rakabuming Raka's TikTok account in the 2024 presidential election. The research uses a qualitative approach with the content analysis method. The research focuses only on the TikTok account @gibran_rakabuming, as of April 4, 2024, which has 3.3 million followers, 41.2 million likes, and 782 video uploads. This research was then categorized into nine (9) types of political image quantification videos based on research by Muksin et al (2023). The results showed that there were two (2) most video categories during the 2024 presidential election campaign period, namely art, music & sports and close to the community. Keywords: Digital storytelling; Political Image; Social Media; 2024 Presidential Election Campaign; TikTok. Digital storytelling; Political Image; Social Media; 2024 Presidential Election Campaign; TikTok

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Journal Info
International Journal of Social Science
Website

Abbrev

IJSS

Publisher

bajang Institute

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

Description

"IJSS” for International Journal of Sosial Science, published by Bajang Instiute. Published in two formats, printed version of ISSN:2798-3463 and the online version of ISSN:2798-4079, both of which are published six times in one year. The scope of the journal studies broadly includes: Culture (a ...