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All Journal JOURNAL SCIENTIFIC OF MANDALIKA (JSM) International Journal of Social Science
Radians Krisna Febriandy
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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DIGITAL STORYTELLING AS POLITICAL IMAGE CONSTRUCTION IN THE 2024 PRESIDENTIAL ELECTION CAMPAIGN: CASE STUDY OF THE TIKTOK ACCOUNT @GIBRAN_RAKABUMING Radians Krisna Febriandy; Prabu Revolusi
International Journal of Social Science Vol. 4 No. 2: August 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i2.8323

Abstract

This research discusses the use of digital storytelling as a political image on Gibran Rakabuming Raka's TikTok account in the 2024 presidential election. The research uses a qualitative approach with the content analysis method. The research focuses only on the TikTok account @gibran_rakabuming, as of April 4, 2024, which has 3.3 million followers, 41.2 million likes, and 782 video uploads. This research was then categorized into nine (9) types of political image quantification videos based on research by Muksin et al (2023). The results showed that there were two (2) most video categories during the 2024 presidential election campaign period, namely art, music & sports and close to the community. Keywords: Digital storytelling; Political Image; Social Media; 2024 Presidential Election Campaign; TikTok. Digital storytelling; Political Image; Social Media; 2024 Presidential Election Campaign; TikTok
Bagaimana Media Sosial Membentuk Minat Kunjungan Wisatawan: Peran Mediasi Persepsi Kognitif Dan Keterikatan Emosional Dalam Pariwisata Digital The Lodge Maribaya Radians Krisna Febriandy; Tiara Maulinda Habibah; Asep Gumilar Hidayat; Kresno Yulianto
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 10 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss10pp3863-3874

Abstract

In the era of digital tourism, a lack of in-depth understanding of the psychological mechanisms of how social media shapes tourist interest poses a strategic challenge for tourism destination development. Most previous studies have been descriptive in nature without testing the causal relationships and mediating mechanisms underlying the tourist decision-making process. The phenomenon of “Instagramable destinations” has transformed the tourism marketing paradigm, but theoretical understanding of the cognitive and affective pathways linking social media exposure with behavioral intention remains limited. This study aims to analyze the influence of social media on tourist visitation interest through the mediation of cognitive perception and emotional attachment to the destination The Lodge Maribaya, Lembang. Specifically, specific, this study tests the dual-process mechanism in the context of digital tourism. The study employs a quantitative approach with an explanatory research design. Data were collected from 100 active social media users who had been exposed to content related to The Lodge Maribaya using purposive sampling with criteria of being aged 17–45 years. The research instrument consists of a Likert scale questionnaire with 28 items adapted from the current theoretical framework. Data analysis was conducted using Structural Equation Modeling (SEM) with SPSS 28.0 and AMOS 27.0 to test validity, reliability, and mediation analysis. The results of the analysis indicate that social media exposure significantly influences cognitive perception (β = 0.678; p < 0.001) and emotional attachment (β = 0.591; p < 0.001). Both variables also positively influence tourist visit interest, with an R² contribution of 0.684. Mediation analysis revealed that cognitive perception and emotional attachment partially mediate the effect of social media exposure on visit interest, confirming the dual-process theory in digital tourism.
Co-Authors Asep Gumilar Hidayat Kresno Yulianto Prabu Revolusi Tiara Maulinda Habibah