ProBisnis : Jurnal Manajemen
Vol. 15 No. 3 (2024): May-June: Management Science

Analysis of the Influence of Product Quality and Price on the Decision to Purchase Red Bricks in Latuhalat Village, Ambon City

Siahainenia, Silfiena (Unknown)
Siahainenia, Ashwin (Unknown)

Article Info

Publish Date
08 Jun 2024

Abstract

This study aims to examine the effect of quality and price on purchasing decisions for red bricks from Latuhalat village, Ambon city. The population in this study were the people of Ambon city with a sample size of 103 respondents with accidential technique.The data analysis technique is multiple regression with the t test. The results of the study are product quality and price affect the decision to purchase bricks from Latuhalat village, Ambon city.

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Journal Info
ProBisnis : Jurnal Manajemen
Website

Abbrev

ProBisnis

Publisher

Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership ...