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All Journal JURNAL PENDIDIKAN TAMBUSAI Community Engagement and Emergence Journal (CEEJ) Cita Ekonomika: Jurnal Ilmu Ekonomi ProBisnis : Jurnal Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Siahainenia, Silfiena
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Promosi Online Kelompok Referensi dan Kemudahan Aplikasi terhadap Keputusan Pembelian Game Online di Kota Ambon Tehuayo, Erlinda; Siahainenia, Silfiena; Marsulam, Abdul Hafid
Jurnal Pendidikan Tambusai Vol. 6 No. 2 (2022): Agustus 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v6i2.4234

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis Pengaruh Promosi Online Kelompok Referensi dan Kemudahan Aplikasi Terhadap Keputusan Pembelian Game Online di Kota Ambon. Jenis penelitian ini menggunakan penelitian kuantitatif. Objek dalam penelitian ini adalah game online mobile legends : bang-bang. Populasi dalam penelitian ini adalah pengguna game online mobile legends : bang-bang. Sampel yang diambil dalam penelitian ini sebanyak 30 responden. Teknik pengumpulan data adalah pengguna yang berumur 17 sampai 55 tahun, berdomisili di kota ambon, minimal pengunaan pada game online moblie legend : bang-bang adalah 3 bulan lamanya. Jenis data penlitian yang digunakan kuantitatif dan kualitatif sedangkan sumber data menggunakan data primer dan data sekunder. Metode pengumpulan data yang digunakan adalah kuisioner dengan menggunakan teknik skala likert. Data yang peroleh dianalisis menggunakan PLS-SEM, dengan bantuan aplikasi Smart-PLS ver. 3.3.3. data yang diperoleh dianalisis dalam model pengukuran (outer model) dan model stryktural (inner model). Hasil penelitian menunjukan bahwa nilai original sampel dari promosi online sebesar 0.345 dengan p (value) 0.002 < 0.05 dan nilai T-Statistik dari promosi online terhadap keputusan pembelian adalah 2.992> 1.96 hal ini berarti H1 diterima sehingga dapat di katakan promosi online berpengaruh positif dan signifikan. Kemudian nilai original sampel dari kelompok referensi sebesar 0.416 dengan p (value) 0.002 < 0.05 dan nilai T-Statistik dari kelompok referensi terhadap keputusan pembelian adalah 2.829 > 1.96 hal ini berarti H2 diterima sehingga dapat di katakan kelompok referensi berpengaruh positif dan signifikan. Dan nilai original sampel dari kemudahan aplikasi sebesar 0.272 dengan p (value) 0.023 < 0.05 dan nilai T-Statistik dari kemudahan aplikasi terhadap keputusan pembelian adalah 2.002 > 1.96 hal ini berarti H3 diterima sehingga dapat di katakan kemudahan aplikasi berpengaruh positif dan signifikan.
Analysis of the Influence of Product Quality and Price on the Decision to Purchase Red Bricks in Latuhalat Village, Ambon City Siahainenia, Silfiena; Siahainenia, Ashwin
ProBisnis : Jurnal Manajemen Vol. 15 No. 3 (2024): May-June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to examine the effect of quality and price on purchasing decisions for red bricks from Latuhalat village, Ambon city. The population in this study were the people of Ambon city with a sample size of 103 respondents with accidential technique.The data analysis technique is multiple regression with the t test. The results of the study are product quality and price affect the decision to purchase bricks from Latuhalat village, Ambon city.
Implementasi Strategi Pemasaran Produk Dalam Meningkatkan Volume Penjualan Produk UMKM Di Dusun Hatusua Kabupaten Seram Bagian Barat Huwae, Victor Ernest; Latuconsina, Zainuddin; Siahainenia, Silfiena
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 3 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v5i3.6592

Abstract

The purpose of this training is to provide MSME actors with a better understanding and skills of effective marketing strategies. This training aims to address the problems faced by local MSMEs, such as increasingly fierce competition, limited market access, and lack of knowledge about digital marketing. For these activities, participatory approaches, problem-based training and hands-on demonstrations are used. This training teaches participants basic marketing concepts such as market segmentation, branding, digital promotion, and the use of social media and marketplaces to increase market reach. The training also teaches them the technical skills to create engaging promotional content and use digital analytics tools to track the success of marketing campaigns. The results of the activity showed that participants understood contemporary marketing strategies better. MSME marketers are starting to use digital marketing through e-commerce platforms and social media. This results in an increase in product sales. In addition, this program has succeeded in encouraging the formation of a local business cooperation network and has a positive impact on the economy of Hatusua Hamlet.
Pengaruh Remitansi Masuk terhadap Pertumbuhan Ekonomi dan Kemiskinan di Kota Ambon Laitupa, Abdul Azis; Niapele, Sarifa; Jani, Jani; Siahainenia, Silfiena
Jurnal Cita Ekonomika Vol 19 No 1 (2025): Cita Ekonomika: Jurnal Ilmu Ekonomi
Publisher : Jurusan Ekonomi Pembangunan, FEB Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51125/citaekonomika.v19i1.16301

Abstract

This study aims to determine the effect of incoming remittances on economic growth and poverty in Ambon City. Remittance receipts are one of the largest contributors to economic growth and tend to be more stable (Jawaid & Raza, 2012). In addition, the flow of remittance funds is also an important source of state revenue for developing countries (Soava, et al., 2020). (2020). In several studies that have been conducted, remittance receipts have been a major factor in rapid economic growth in several developing countries. The World Bank (2005) generally explains that remittances are transfers of funds made by migrant workers to recipients in their home countries. The data used is secondary data, namely the number of incoming remittances, the poor population and economic growth. The results showed a negative relationship between incoming remittances and poverty and a positive relationship between incoming remittances and economic growth. Meanwhile, poverty and economic growth have a negative relationship. Efforts to encourage increased growth in remittance inflows that have been made by the government should be carried out on an ongoing basis. an integral part of the policy of increasing foreign exchange.
Pengaruh Kualitas Produk dan Harga terhadap Minat Beli Ulang Konsumen Pada UMKM Desa Galala di Kota Ambon Siahainenia, Silfiena; Siahainenia, Ashwin
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh kualitas produk dan harga terhadap niat beli ulang konsumen pada UMKM di Desa Galala kota Ambon. Populasi dalam penelitian ini terdiri dari warga kota Ambon, dengan jumlah sampel sebanyak 133 responden. Teknik pengambilan sampel menggunakan teknik purposive sampling yaitu konsumen yang pernah melakukan pembelian di UMKM desa Galala. Skala pengukuran menggunakan skala Likert. Hasil penelitian menunjukkan bahwa nilai t untuk kualitas produk lebih besar dari nilai t-tabel dengan nilai signifikansi sebesar 0,00, dengan demikian maka kualitas produk berpengaruh terhadap niat beli ulang konsumen pada UMKM desa Galala kota Ambon. Hasil penelitian selanjutnya untuk harga memiliki nilai t hitung lebih besar dari nilai t-tabel dengan nilai signifikansi sebesar 0,02, yang lebih kecil dari 0,05 maka harga berpengaruh terhadap minat beli ulang konsumen pada UMKM didesa Galala kota Ambon.
Pelatihan Kewirusahaan Bagi Pemuda di Desa Lokki Kecamatan Huamual Kabupaten Seram Bagian Barat : Pengabdian Leiwakabessy, Erly; Siahainenia, Silfiena
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.842

Abstract

Entrepreneurship is the ability to develop one's potential by utilizing available opportunities. Entrepreneurial activities for the youth in Lokki Village, Huamual Subdistrict, West Seram Regency, were carried out with the aim of motivating them to become entrepreneurs by making use of the natural resources available in their village. The materials provided included entrepreneurship, business management, and basic bookkeeping, accompanied by discussion sessions.The results of this activity showed that the youth began to broaden their perspectives — realizing that employment is not limited to becoming civil servants. Through entrepreneurship, they can also improve their personal well-being, as well as that of their families and the surrounding community.
Co-Authors Erly Leiwakabessy Huwae, Victor Ernest Jani, Jani Laitupa, Abdul Azis Latuconsina, Zainuddin Marsulam, Abdul Hafid Niapele, Sarifa Siahainenia, Ashwin Tehuayo, Erlinda