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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Pengabdian Masyarakat Jamak Devotion: Journal of Research and Community Service ProBisnis : Jurnal Manajemen Eduvest - Journal of Universal Studies
Siahainenia, Ashwin
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Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Neuroscience Social Sciences

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Analysis of the Influence of Product Quality and Price on the Decision to Purchase Red Bricks in Latuhalat Village, Ambon City Siahainenia, Silfiena; Siahainenia, Ashwin
ProBisnis : Jurnal Manajemen Vol. 15 No. 3 (2024): May-June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to examine the effect of quality and price on purchasing decisions for red bricks from Latuhalat village, Ambon city. The population in this study were the people of Ambon city with a sample size of 103 respondents with accidential technique.The data analysis technique is multiple regression with the t test. The results of the study are product quality and price affect the decision to purchase bricks from Latuhalat village, Ambon city.
Pengaruh Kualitas Produk dan Harga terhadap Minat Beli Ulang Konsumen Pada UMKM Desa Galala di Kota Ambon Siahainenia, Silfiena; Siahainenia, Ashwin
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.28141

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh kualitas produk dan harga terhadap niat beli ulang konsumen pada UMKM di Desa Galala kota Ambon. Populasi dalam penelitian ini terdiri dari warga kota Ambon, dengan jumlah sampel sebanyak 133 responden. Teknik pengambilan sampel menggunakan teknik purposive sampling yaitu konsumen yang pernah melakukan pembelian di UMKM desa Galala. Skala pengukuran menggunakan skala Likert. Hasil penelitian menunjukkan bahwa nilai t untuk kualitas produk lebih besar dari nilai t-tabel dengan nilai signifikansi sebesar 0,00, dengan demikian maka kualitas produk berpengaruh terhadap niat beli ulang konsumen pada UMKM desa Galala kota Ambon. Hasil penelitian selanjutnya untuk harga memiliki nilai t hitung lebih besar dari nilai t-tabel dengan nilai signifikansi sebesar 0,02, yang lebih kecil dari 0,05 maka harga berpengaruh terhadap minat beli ulang konsumen pada UMKM didesa Galala kota Ambon.
PELATIHAN PENGOLAHAN CUMI-CUMI BAGI KELOMPOK PEMBERDAYAAN UMKM JEMAAT GPM NOLLOTH Fredriksz, Grace; Luturmas, Join R.; Matuankotta, Febiola; Tahalele, Marie Ch.; Sapulette, Alvian; Hursepuny, Harold; Salhuteru, Andrie Ch.; Hahury, Jessy J.; Alvonso, Poserattu V.; Siahainenia, Ashwin
JURNAL PENGABDIAN MASYARAKAT JAMAK Vol. 8 No. 1 (2025): Juni
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jpmj.v8i1.3357

Abstract

Desa Nolloth di Kecamatan Saparua Timur memiliki potensi besar pada sektor perikanan, khususnya hasil tangkapan cumi-cumi. Namun, pemanfaatan hasil laut ini masih terbatas pada penjualan bahan mentah dengan nilai ekonomi yang rendah. Pengabdian ini bertujuan untuk memberdayakan kelompok UMKM Jemaat GPM Nolloth melalui pelatihan pengolahan cumi menjadi sambal cumi kemasan. Metode pelaksanaan meliputi pendekatan partisipatif, pelatihan teknis pengolahan dan pengemasan produk, edukasi sanitasi, pemasaran digital, serta pembentukan kelompok produksi kecil. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta, terbentuknya produk siap jual, serta munculnya komitmen berkelanjutan dari jemaat. Pelatihan ini tidak hanya meningkatkan nilai jual cumi, tetapi juga mendorong kewirausahaan berbasis potensi lokal dan ketahanan ekonomi masyarakat pesisir. Program ini diharapkan menjadi model pemberdayaan yang dapat direplikasi pada komunitas serupa di wilayah lain. Kata kunci: sambal cumi; UMKM; pemberdayaan masyarakat; pelatihan pengolahan
The Importance of Job Motivation and Job Satisfaction on The Improvement of Hospital Nurses' Performance Lewaherilla, Novalien Carolina; Hiariej, Harvey; Sijabat, Asiani; Tahapary, Grace Hubertina; Siahainenia, Ashwin
Devotion : Journal of Research and Community Service Vol. 4 No. 10 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v4i10.589

Abstract

This study aims to determine the extent to which the influence of work motivation and job satisfaction on the performance of nurses at GPM Sumber Hidup Hospital Ambon. This type of research uses a quantitative method approach. The sampling technique used was saturated sampling technique, namely all nurses at GPM Ambon Hospital, totaling 50 people. Data collection techniques using questionnaires and observations that have been tested for results. This research was processed using SPSS version 25. The types of data used in this study were primary data and secondary data. The data analysis method used in this research is descriptive analysis, instrument test, classical assumption test, multiple linear regression test and hypothesis testin. Based on the results of data analysis, the research data instrument test was declared valid and reliable. In the classical assumption test, the research results are normally distributed. In the t test (partial) it was found that work motivation (X1) has a positive effect on nurse performance (Y), job satisfaction (X2) has a positive and significant effect on nurse performance (Y).
Pengaruh Citra Merek dan Harga terhadap Keputusan Pembelian Dettol Liquid Handwash dikota Ambon Siahainenia, Silfiena; Siahainenia, Ashwin
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh citra merek dan harga terrhadap Keputusan pembelian Dettol Liquid Handwash dengan populasi adalah masyarakat kota Ambon. Jumah sampel sebanyak 103 responden dengan menggunakan teknik purposive sampling yaitu konsumen yang pernah melakukan pembelian Dettol Liquid Handwash. Hasil penelitian menjeskan bahwa bahwa nilai t untuk citra merek adalah 1.839 dengan nilai signifikansi 0.000 lebih kecil dari 0.05 artinya citra merek berpengaruh terhadap keputusan pembelian, demikian juga nilai t hitung sebesar 2,743 dengan nilai signifikansi sebesar 0.000 lebih kecil dari 0.05 artinya citra merek berpengaruh signifikan terhadap keputusan pembelian.
Effectiveness of Human Capital, Social Capital, And Innovation For Per-formance Improvement Lewaherilla, Novalien Carolina; Sijabat, Asiani; Siahainenia, Selfiena; Huwae, Victor Ernest; Siahainenia, Ashwin
Eduvest - Journal of Universal Studies Vol. 3 No. 11 (2023): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v3i11.943

Abstract

The study explores various concepts such as human capital, social capital, innovation capability, and performance. Human capital, involving skills, knowledge, and abilities, is crucial for organizational performance, and the higher level of education positively associates with better performance. Social capital encompasses networks, relationships, and shared norms that facilitate innovation by fostering an environment conducive to the exchange of ideas and resources. Innovation capability refers to an organization's capacity to adopt and employ technology to develop products, services, or processes that contribute to competitiveness and adaptability. This study formulates hypotheses aiming to establish relationships between human capital, social capital, innovation capability, and organizational performance. The proposed hypotheses suggest the influence of human capital and social capital on innovation capability and performance. A quantitative approach was utilized through explanatory research, investigating specific populations within Telkom Ambon Branch, using Partial Least Square (PLS) analysis. The study’s findings present insightful conclusions regarding the relationships between the variables. Human capital positively influences performance and innovation capability, while social capital has a positive effect on innovation capabilities but negatively impacts employee performance. Moreover, innovation capability positively impacts organizational performance. The examination further elucidates the mediation role of innovation capability between human capital, social capital, and employee performance. This study provides a comprehensive analysis of the relationships between human capital, social capital, innovation capability, and performance within an organizational context. The study's outcomes offer valuable insights for management and decision-makers in fostering sustainable competitive advantages and driving innovation within organizations.
Citra Merek dan Word of Mouth sebagai Penentu Keputusan Pembelian Kopi Kekinian Merek Jiku Kopi di Kota Ambon Siahainenia, Ashwin; Siahainenia, Silfiena
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini menganalisis pengaruh citra merek dan word of mouth (WOM) terhadap keputusan pembelian konsumen kopi kekinian merek Jiku Kopi di Kota Ambon. Pendekatan kuantitatif digunakan dengan survei pada 100 responden dengan (purposive sampling). Data diukur dengan skala Likert 1–5. Alat analisis menggunakan analisis regresi linier berganda menunjukkan bahwa secara parsial citra merek berpengaruh terhadap keputusan pembelian karena t hitung = 3.146 > t tabel = 1.984, dan Sig = 0.000 < 0.05, Word of Mouth juga berpengaruh terhadap keputusan pembelian karena t hitung = 4.625 > t tabel = 1.984, dan Sig = 0.000 < 0.05. Uji secara simultas juga menjelaskan bahwa citra merek dan word of mouth secara bersama mempengaruhi keputusan pembelian
Co-Authors Alvonso, Poserattu V. Fredriksz, Grace Hahury, Jessy J. Hiariej, Harvey Hursepuny, Harold Huwae, Victor Ernest Lewaherilla, Novalien Carolina Luturmas, Join R. Matuankotta, Febiola Salhuteru, Andrie Ch. Sapulette, Alvian Siahainenia, Selfiena Siahainenia, Silfiena Sijabat, Asiani Tahalele, Marie Ch. Tahapary, Grace Hubertina