Outline Journal of Management and Accounting
Vol. 3 No. 1 (2024): June

The Influence Of Consumer Behavior And Product Quality On Product Purchase Decisions In Maximart Yanglim Medan

halim, Cheviria (Unknown)
Valesia tjuang (Unknown)
Seriana (Unknown)
Sulyyani (Unknown)
Kelvin (Unknown)
Mela Novita Rizki (Unknown)

Article Info

Publish Date
03 Jun 2024

Abstract

This research analyzes the influence of consumer behavior and product quality on purchasing decisions at Maximart Yanglim Medan. Maximart Yanglim is a retail company that provides daily necessities products, especially food and other necessities. Product quality is an important factor in influencing consumer purchasing decisions. This study identifies the stages of consumer purchasing decisions, starting from recognizing needs, searching for information, evaluating alternatives, to purchasing decisions and post-purchase behavior. Apart from that, factors such as other people's attitudes and situational factors also influence purchasing decisions.

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Journal Info
Outline Journal of Management and Accounting
Website

Abbrev

OJMA

Publisher

Outline Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

This Outline Journal of Management and Accounting (OJMA) accepts articles on the results of studies in the fields of marketing management, financial management, human resource management, and accounting. OJMA invites manuscripts in the areas of: Human Resource Management Financial management ...