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All Journal Outline Journal of Management and Accounting Jurnal Ilmiah Manajemen dan Kewirausahaan PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
halim, cheviria
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Economics, Econometrics & Finance Education Social Sciences Other

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Perbandingan Tingkat Kesetiaan Pelanggan Menggunakan Tokopedia dan Shopee Program Bebas Ongkir halim, cheviria; Kosasih, Denny; Felix; Surya, Irvan; Sulyyani
Jurnal Ilmiah Manajemen dan Kewirausahaan (JUMANAGE) Vol 3 No 1 (2024): Volume 3 Nomor 1 Januari 2024
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jumanage.2024.3.1.1560

Abstract

Tujuan dari penelitian ini adalah untuk membandingkan tingkat kesetiaan pelanggan antara platform e-commerce Shopee dan Tokopedia, dengan penekanan khusus pada bagaimana program bebas ongkir memengaruhi keputusan pembelian dan retensi pelanggan. Data dikumpulkan dengan menggunakan kuesioner sebagai alat utama untuk menilai tingkat kesetiaan pelanggan serta Net Promoter Score (NPS) di kedua platform tersebut. Temuan utama menunjukkan bahwa tingkat kesetiaan pelanggan yang merekomendasikan dan terus membeli di Shopee lebih tinggi daripada di Tokopedia, dengan 87% dan 54% masing-masing. Fokus penelitian adalah untuk mengetahui bagaimana program bebas ongkir memengaruhi minat dan retensi konsumen di dua platform tersebut. Salah satu hipotesis yang muncul adalah bahwa program bebas ongkir dapat berdampak besar pada tingkat kesetiaan konsumen di kedua platform e-commerce tersebut.
The Influence Of Consumer Behavior And Product Quality On Product Purchase Decisions In Maximart Yanglim Medan halim, Cheviria; Valesia tjuang; Seriana; Sulyyani; Kelvin; Mela Novita Rizki
Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i1.143

Abstract

This research analyzes the influence of consumer behavior and product quality on purchasing decisions at Maximart Yanglim Medan. Maximart Yanglim is a retail company that provides daily necessities products, especially food and other necessities. Product quality is an important factor in influencing consumer purchasing decisions. This study identifies the stages of consumer purchasing decisions, starting from recognizing needs, searching for information, evaluating alternatives, to purchasing decisions and post-purchase behavior. Apart from that, factors such as other people's attitudes and situational factors also influence purchasing decisions.
The Influence of Consumer Behavior and Trust on Purchasing Decisions at NewYorkArt Medan Halim, Cheviria; Hommy Dorthy Ellyany Sinaga; Pesta Gultom
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.108

Abstract

The purpose of this research is to analyze the influence of consumer behavior and trust on purchasing decisions at NewYorkArt Medan. The research method in this research is a quantitative research method using a questionnaire as a data collection technique. The population in this research is all consumers who made purchases at New York Art Medan as many as 216 consumers in 2022 and using the Slovin formula obtained 140 respondents. The research results show that consumer behavior have influences on purchasing decisions and trust have influences on purchasing decisions. Simultaneously shows that consumer behavior and trust influence purchasing decisions. Consumer behavior and trust can explain purchasing decisions by 49.7% and the remaining 50.3% is influenced by other factors originating from outside this research model such as service quality and brand image.
Co-Authors Felix Hommy Dorthy Ellyany Sinaga Kelvin Kosasih, Denny Mela Novita Rizki Pesta Gultom Seriana Sulyyani Surya, Irvan Valesia tjuang