House of Management and Business Journal
Vol 3, No 1 (2024): House of Management and Business (HOMBIS JOURNAL)

PENGARUH PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN

Fadlillah, Fikri nur (Unknown)
Barokah, Siti (Unknown)
Kalidhamar, Gearintis Lintang (Unknown)
Ashshiddiqy, Hanif (Unknown)
Yulianti, Rita (Unknown)

Article Info

Publish Date
30 Apr 2024

Abstract

This study aims to determine the effect of consumer behavior on purchasing decisions at the DIY in Gombong. This research is an associative research. The population in this study is the unknown number of consumers who have visited the DIY in Gombong (Unknown Population). The number of samples used in this study were 96 respondents. The data collection technique in this research is literature study, observation, interview, questionnaire / questionnaire. The results showed that there was a significant influence between consumer behavior variables (X) on purchasing decisions (Y) at the DIY in Gombong.

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Journal Info
House of Management and Business Journal
Website

Abbrev

HOMBIS

Publisher

Universitas Muhammadiyah Gombong

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Manajemen Perusahaan, Teori Organisasi, Manajemen Keuangan, Perbankan, Akuntansi, Manajemen Pemasaran,Sumber Daya Manusia, Inovasi, Kepemimpinan, Kewirausahaan, Budaya Organisasi, Pasar Modal & Bursa Efek ...