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All Journal House of Management and Business Journal
Fadlillah, Fikri nur
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN Fadlillah, Fikri nur; Barokah, Siti; Kalidhamar, Gearintis Lintang; Ashshiddiqy, Hanif; Yulianti, Rita
House of Management and Business (HOMBIS) Journal Vol 3, No 1 (2024): House of Management and Business (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v3i1.1333

Abstract

This study aims to determine the effect of consumer behavior on purchasing decisions at the DIY in Gombong. This research is an associative research. The population in this study is the unknown number of consumers who have visited the DIY in Gombong (Unknown Population). The number of samples used in this study were 96 respondents. The data collection technique in this research is literature study, observation, interview, questionnaire / questionnaire. The results showed that there was a significant influence between consumer behavior variables (X) on purchasing decisions (Y) at the DIY in Gombong.
Co-Authors Ashshiddiqy, Hanif Kalidhamar, Gearintis Lintang Rita Yulianti, Rita Siti Barokah, Siti