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All Journal House of Management and Business Journal
Ashshiddiqy, Hanif
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN Fadlillah, Fikri nur; Barokah, Siti; Kalidhamar, Gearintis Lintang; Ashshiddiqy, Hanif; Yulianti, Rita
House of Management and Business (HOMBIS) Journal Vol 3, No 1 (2024): House of Management and Business (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v3i1.1333

Abstract

This study aims to determine the effect of consumer behavior on purchasing decisions at the DIY in Gombong. This research is an associative research. The population in this study is the unknown number of consumers who have visited the DIY in Gombong (Unknown Population). The number of samples used in this study were 96 respondents. The data collection technique in this research is literature study, observation, interview, questionnaire / questionnaire. The results showed that there was a significant influence between consumer behavior variables (X) on purchasing decisions (Y) at the DIY in Gombong.
TANTANGAN SUMBER DAYA MANUSIA BAGI PELAKU UMKM DI ERA GENERASI-Z Ramlah, Sri; Yulianti, Rita; Purnamasari, Dewi; Ashshiddiqy, Hanif
House of Management and Business (HOMBIS) Journal Vol 3, No 1 (2024): House of Management and Business (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v3i1.1253

Abstract

 Rendahnya kualitas sumber daya manusia masih menjadi masalah utama di Indonesia.  Perkembangan tekhnologi dan industri membutuhkan sumber daya manusia  yang terampil di semua lini bisnis, termasuk bagi para pelaku UMKM. Sulitnya para pelaku UMKM terutama di bisnis kuliner dalam mencari SDM generasi Z yang terampil, berinovasi, berfikir kritis, pekerja keras dan ulet.Perlunya bagi penulis mengadakan penelitian terkait tantangan dan hambatan serta alasan utama sulitnya mendapatkan SDM di era generasi Z bagi para pelaku UMKM. Metode yang digunakan adalah  wawancara kepada lebih dari 10 responden terkait SDM di bisnis kuliner.Kata kunci : Pelaku UMKM, Sumber daya manusia, Generasi Z
Co-Authors Dewi Purnamasari Fadlillah, Fikri nur Kalidhamar, Gearintis Lintang Ramlah, Sri Rita Yulianti, Rita Siti Barokah, Siti