BUANA SAINS
Vol 23, No 3 (2023)

SEGMENTASI PASAR TERHADAP PENINGKATAN PENJUALAN KEJU MOZZARELLA DI KOTA MALANG

Nugroho, Anung Prasetyo (Unknown)
Suroto, Karunia Setyowati (Unknown)



Article Info

Publish Date
07 Feb 2024

Abstract

 This research aimed to determine whether the advertising division had a partial and synchronous impact on the expansion of deal execution at CV. Narendra Food Company. The type of research used is quantitative, namely a research approach testing speculation through numerical estimation of factors and analysis of information using measurable methods, as well as referring to theory testing. This inspection uses a purposive testing strategy. This examination totaled 105 respondents with the composition of customers who purchased mozzarella cheese. The result showed positive and noteworthy influence from the showcase division, especially the geographic showcase division, statistical showcase division, and psychographic market segmentation partially or independently on the expansion of transaction execution at CV. Narendra Food Company.  

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Journal Info

Abbrev

buanasains

Publisher

Subject

Biochemistry, Genetics & Molecular Biology Chemistry Mathematics Physics

Description

BUANA SAINS p-ISSN : 1412-1638 | e-ISSN: 2527-5720 is a double-blind peer-reviewed, open-access journal, published by UNITRI PRESS. It publishes original and applied research in all areas of natural science. The Editorial goal is to provide a forum exchange and an interface between researchers and ...