Digital Communication Skills in Business: Their Impact on Millennials

Lingga, Ita Salsalina
Tjun , Lauw Tjun
Marpaung, Elyzabet Indrawati
Prayogo, Enny
Eddy , Endah Purnama Sari
Dwistia , Reynald Emmanuel
Widjaja, Kanisius Kevin

Jurnal Pengabdian Pada Masyarakat
Vol 9 No 3 (2024): Jurnal Pengabdian Pada Masyarakat

The world has made extraordinary developments in the field of internet technology since the industrial revolution 4.0 era, which was marked by a transformation towards digitalization in all aspects. We can see that digitalization has resulted in changes in communication patterns and information seeking, thus having a big impact on people's life patterns. Digital communication has greatly influenced face-to-face communication among the millennial generation. Technological developments not only have a positive impact on the millennial generation but also have negative impacts, such as: the communication process is changing from active to passive; reduced face-to-face communication; a lack of focus in communication; and online and virtual communication behavior. This is the background for conducting training to the millennials at GJKI Andir. Several points to be achieved through this community service activity are: (1) provide an understanding of what is meant by digital communication skills and their impact on the business world; (2) provide an understanding of the importance of digital communication skills for millennials and their negative impacts; and (3) provide an understanding of the main problems of digital communication and problem-solving solutions. The research results are targeted to be a reference regarding the importance of digital communication, problems, and solutions.