International Journal of Integrated Science and Technology
Vol. 2 No. 9 (2024): September 2024

The Influence of Product Quality and Prices on Customer Satisfaction at Pt. Sources of Beautiful Works in Bogor City

Sudarijati (Unknown)
Titiek Tjahja Andari (Unknown)
Mellyinda Apriliani (Unknown)

Article Info

Publish Date
30 Sep 2024

Abstract

This study aims to analyze and identify the effect of product quality and price simultaneously and partially on customer satisfaction at PT Sumber Karya Indah in Bogor City. The questionnaire was distributed to 100 respondents who were taken with non-probabiliy sampling technique. The analysis method used in this research is descriptive and verification method. The results showed that product quality and price simultaneously and partially had a positive and significant effect on customer satisfaction at PT Sumber Karya Indah Bogor. The most dominant factor affecting customer satisfaction is product quality.

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Journal Info
International Journal of Integrated Science and Technology
Website

Abbrev

ijist

Publisher

MULTITECH PUBLISHER

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences

Description

International Journal of Integrated Science and Technology (IJIST) is a scientific multidisciplinary research journal published by Multitech Publisher. The aim of this journal publication is to disseminate the research results, conceptual thoughts, improved research methodologies, and ideas that ...