Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Vol. 3 No. 1 (2024): Sejahtera : Jurnal Inspirasi Mengabdi Untuk Negeri

Digitalisasi UMKM Sebagai Upaya Pemberdayaan Dan Peningkatan Kesejahteraan Masyarakat Kecamatan Getasan, Kabupaten Semarang

Endang Suhendar (Unknown)
Ambar Tri Hapsari (Unknown)
Siti Suaedah (Unknown)
Diah Mariana (Unknown)
Atfal Murodif (Unknown)

Article Info

Publish Date
30 Jan 2024

Abstract

This research aims to analyze the digitalization program in MSMEs as an effort to empower and improve the welfare of the people of Getasan District, Semarang Regency. This research uses a qualitative approach with a case study design. Using a marketing strategy for MSME products through digital marketing in Getasan District, Semarang Regency can be a strategic step to increase product visibility and sales. The implementation of marketing digitalization in Getasan District, Semarang Regency was carried out by introducing Instagram, Twitter, TikTok, Facebook, Shopee and Tokopedia. However, in its implementation there are still obstacles, namely limited internet access in Getasan District.

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Journal Info
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Website

Abbrev

sejahtera

Publisher

Universitas Maritim AMNI Semarang

Subject

Humanities Computer Science & IT Education Engineering Social Sciences

Description

Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri adalah jurnal yang menerbitkan artikel-artikel penelitian sebagai hasil pengabdian masyarakat dengan fokus pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. Jurnal Inspirasi Mengabdi Untuk ...