Universal Journal of Science and Technology
Vol. 3 No. 2 (2024): September 2024

The Role of e-Marketing Design and Customer Involvement Capability on Business Performance and Competitive Advantage of MSMEs in Tangerang Raya

Fahmi, Khaerul (Unknown)
Limakrisna2, Nandan (Unknown)
Muharam, Hari (Unknown)

Article Info

Publish Date
21 Jun 2024

Abstract

The aim of this research is to determine and analyze the influence of e-marketing design and customer involvement capability partially on competitive advantage. To determine and analyze the influence of e-marketing design, customer involvement capability and competitive advantage both partially and simultaneously on business performance. The method used is a quantitative method, the analysis used is confirmatory factor analysis (CFA) with a total of 200 respondents. Data analysis using Lisrel 8.70 Based on the research results, the following research findings were obtained: e-marketing design and customer involvement capability partially have a positive and significant effect on competitive advantage. e-marketing design, customer involvement capability and competitive advantage have a positive and significant effect, partially or simultaneously, on business performance

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Journal Info
Universal Journal of Science and Technology
Website

Abbrev

journal

Publisher

Universitas Pramita Indonesia

Subject

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering

Description

UJoST- Universal Journal of Science and Technology (e-ISSN: - ) is International Journal published by the Faculty of Science and Technology, University of Pramita Indonesia in 2022. We publish the original research papers, the review articles and the case studies focusing on science and technology, ...