Proceeding ISETH (International Summit on Science, Technology, and Humanity)
2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)

Local Food Product Branding through Catalog Photos and Social Media Management Assistance

Rachmawati, Aulia (Unknown)
Febriana, Poppy (Unknown)
Aesthetika, Nur Maghfirah (Unknown)
Rochmania, Ainur (Unknown)



Article Info

Publish Date
30 Jan 2024

Abstract

Purpose: The use of social media can also help complete work, especially advancing micro, small, and medium enterprises (MSMEs) in the Sidoarjo area. This community service activity is carried out to promote local products and also increase the knowledge and skills of micro, small, and medium enterprises (MSMEs) so that they are able to increase product sales and marketing using social media platforms, especially Instagram accounts. Methodology: This activity goes through three stages: observation carried out with discussion, preparation carried out by providing materials, and implementation carried out with assistance with product photos and social media management. Results: The result of this service is to provide benefits and knowledge regarding the importance of social media and product photos in increasing sales for MSMEs. Applications/Originality/Value: What was obtained after carrying out this activity was that Kupang Jaya MSMEs and Sustainable Kitchens had catalog photos and social media as a forum for promoting sales.

Copyrights © 2023






Journal Info

Abbrev

iseth

Publisher

Subject

Computer Science & IT Engineering Medicine & Pharmacology Social Sciences Other

Description

The International Summit on Science, Technology and Humanity (ISETH) is organised by Universitas Muhammadiyah Surakarta. This summit aims to provide a platform for researchers and academics to share their research findings with others and meet lecturers and researchers from other institutions and to ...