Jurnal Ilmiah Manajemen Kesatuan
Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024

The Effect of Price Perception and Product Quality on Shoe Purchasing Decisions: A Case Study of PT Yonshoes Products Consumers

Lipandi, Muhammad Ikbal (Unknown)
Pranamulia, Agus (Unknown)
Putra, Mulyana Gustira (Unknown)

Article Info

Publish Date
31 Jul 2024

Abstract

This research was conducted with the aim of analyzing the influence of perceived price and quality of shoe products on purchasing decisions at PT Yonshoes. This research uses quantitative methods. The type of data used in this research is primary data. Primary data was obtained based on distributing questionnaires to 100 respondents. Data were analyzed using multiple linear regression analysis techniques.   Keywords: Price perception, Product quality, Buying decision

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Journal Info
Jurnal Ilmiah Manajemen Kesatuan
Website

Abbrev

jimkes

Publisher

Institut Bisnis dan Informatika Kesatuan

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI ...