Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen Kesatuan
Lipandi, Muhammad Ikbal
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Price Perception and Product Quality on Shoe Purchasing Decisions: A Case Study of PT Yonshoes Products Consumers Lipandi, Muhammad Ikbal; Pranamulia, Agus; Putra, Mulyana Gustira
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.1814

Abstract

This research was conducted with the aim of analyzing the influence of perceived price and quality of shoe products on purchasing decisions at PT Yonshoes. This research uses quantitative methods. The type of data used in this research is primary data. Primary data was obtained based on distributing questionnaires to 100 respondents. Data were analyzed using multiple linear regression analysis techniques.   Keywords: Price perception, Product quality, Buying decision
Co-Authors Pranamulia, Agus Putra, Mulyana Gustira