Bisnis Net : Jurnal Ekonomi dan Bisnis
Vol 7, No 1: JUNI 2024

MENINGKATKAN KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO QUEEN BIKERS SHOP PADANG MELALUI KELENGKAPAN PRODUK DAN KUALITAS PELAYANAN

Egim, Ash Shadiq (Unknown)
Fermayani, Riche (Unknown)
Yuliana, Liza (Unknown)
Dirgantara, Muhammad Bayu (Unknown)

Article Info

Publish Date
19 Jun 2024

Abstract

This research was conducted to determine the effect of Product Completeness and Service Quality on Consumer Purchase Decisions at Queen Bikers Shop in Padang City. The analysis technique used in this study is quantitative with multiple linear regression analysis. This study used 97 respondents as a research sample by conducting a survey of consumers at the Queen Bikers Shop shop. The results of the study prove that the two variables, namely Product Completeness and Service Quality, have a positive and significant effect on Purchasing Decisions at the Queen Bikers Shop.Keywords: Product Completeness, Service Quality, and Purchasing Decisions

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Journal Info
Bisnis Net : Jurnal Ekonomi dan Bisnis
Website

Abbrev

bisnet

Publisher

Universitas Dharmawangsa

Subject

Economics, Econometrics & Finance

Description

Bisnisnet adalah Jurnal Ekonomi dan Bisnis yang ditertbitkan dan dikelola oleh Fakultas Ekonomi dan Bisnis Universitas Dharmawangsa (FEB UNDHAR). Jurnal ini diharapakan dapat menjadi alat informasi dan sosialisasi mengenai hasil-hasil penelitian yang mempunyai relevansi dengan : Manajemen Pemasaran ...