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Yuliana, Liza
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Pelatihan Pemanfaatan Alternatif Pengelolaan Sampah Menjadi Ekoenzim untuk Mendukung Ekonomi Kreatif Masyarakat Edinov, Sanny; Fauzi, Rezki; Yuliana, Liza
Society : Jurnal Pengabdian Masyarakat Vol 3, No 4 (2024): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v3i4.432

Abstract

Secara umum pengelolaan sampah organik masih menjadi masalah besar karena biasanya langsung dibuang di TPA tanpa diolah atau dimanfaatkan terlebih dahulu serta dapat menimbulkan masalah seperti emisi gas, gas rumah kaca, gas metana yang berasal dari proses dekomposisi anaerobik sehingga dapat menimbulkan bau yang tidak sedap, selain itu lindi dari sampah berpotensi sebagai pencemar lingkungan. Salah satu jenis sampah yang dapat dimanfaatkan kembali adalah sampah buah. Ekoenzim merupakan cairan alami serbaguna yang berasal dari sisa buah/sayur, gula dan air. Kegiatan pengabdian kepada masyarakat ini berjalan dengan lancar dan peserta antusias mengikuti kegiatan dari awal sampai akhir. Pada kegiatan ini dibuat ekoenzim dengan memanfaatkan bahan sampah organik dari kulit buah. Proses fermentasi ekoenzim, senyawa organik diurai untuk memperoleh energi dari mikroorganisme. Ekoenzim dilihat dari segi ekonomi salah satunya dapat mengurangi pengeluaran rumah tangga untuk membeli bahan antimikroba dan antibakterial. Apabila ekoenzim dibuat dalam jumlah banyak akan menunjang perekonomian rumah tangga karena ekoenzim dapat dimanfaatkan dari segala aspek, misalnya dapat digunakan sebagai pupuk maupun sebagai bahan pembersih. Limbah kulit buah diolah menjadi produk ekoenzim dengan menambahkan gula aren sebagai substrat dan difermentasi. Hasil yang diperoleh dari fermentasi selama tiga bulan berupa cairan berwarna kuning kecokelatan dengan aroma asam segar dan endapan berwarna kuning. Hasil tersebut menunjukkan bahwa ekoenzim yang dibuat layak untuk digunakan sesuai peruntukannya.
MENINGKATKAN KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO QUEEN BIKERS SHOP PADANG MELALUI KELENGKAPAN PRODUK DAN KUALITAS PELAYANAN Egim, Ash Shadiq; Fermayani, Riche; Yuliana, Liza; Dirgantara, Muhammad Bayu
Bisnis-Net Vol 7, No 1: JUNI 2024
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v7i1.4407

Abstract

This research was conducted to determine the effect of Product Completeness and Service Quality on Consumer Purchase Decisions at Queen Bikers Shop in Padang City. The analysis technique used in this study is quantitative with multiple linear regression analysis. This study used 97 respondents as a research sample by conducting a survey of consumers at the Queen Bikers Shop shop. The results of the study prove that the two variables, namely Product Completeness and Service Quality, have a positive and significant effect on Purchasing Decisions at the Queen Bikers Shop.Keywords: Product Completeness, Service Quality, and Purchasing Decisions
Artificial Intelligence Pengetahuan Agama Dan Lingkungan Siswa Sadar Mengelola Sampah Sanny; Yuliana, Liza; Fauzi, Rezki
Journal of Computer Science and Informatics Engineering Vol 2 No 2 (2023): April
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/cosie.v2i2.609

Abstract

Religion plays an important role in human life. Religion has a very dominant role in the formation of human personality because religion is the main source of foundation in the dimension of human life in shaping human personality, through disclosing spiritual values, creed values, worship practices, so as to give birth to individuals who are obedient and diligent in carrying out religious values. Obedience and adherence to religious values ​​not only shape individual personality, but are manifested from these personality values ​​can organize their lifestyle so that they can live life in a calm, orderly and neat manner. In this study, it is seen how the role of students' knowledge of religion and the environment has on the level of awareness of these students in managing waste, especially in the school environment. Using a total sample of 100 students, questionnaires are administered and the results obtained are processed with artificial intelligence using the rough set method. The results obtained were 8 new rules which were set as a reference in the future to change the behavior of students who are aware of better waste management.
MENINGKATKAN KEPUTUSAN PEMBELIAN MELALUI HARGA DAN PROMOSI PADA OUTLET KOPI KENANGAN DI KOTA PEKANBARU Egim, Ash Shadiq; Fermayani, Riche; Yuliana, Liza; Janurdin, Hamdi
Bisnis-Net Vol 7, No 2: DESEMBER 2024
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v7i2.5001

Abstract

This research was conducted to determine the effect of price and promotion on consumer purchases at kenangan coffee shop in pekanbaru city riau. The analysis technique used in this research is quantitative with multiple linear regression analysis. This study used 97 respondents as a research sample by conducting a survey to consumers of Kenangan Coffee Connoisseurs in Pekanbaru City Riau. The results of the study prove that the variables of Price and Promotion, partially have no effect on consumer decisions. However, simultaneously there is a significant influence or a positive and significant effect on consumer decisions at the Kenangan coffee shop in Pekanbaru City, Riau.
The Integration of Environmentally Friendly Fish Capture Technology for Fishermen in Padang City Uzra, Murhenna; Febrianto, Iwan; Saputra, Roni; Edinov, Sanny; Sari, Siska Fitrima; Aryzegovina, Reffi; Yuliana, Liza; Sari, Mistia
The Future of Education Journal Vol 4 No 1 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i1.446

Abstract

One part of the influence of technological developments is fishermen's fishing gear. The aim of using modern fishing gear is to make it easier for fishermen to reach a wider range of fishing activities and optimize their catch. However, not all fishing gear used by fishermen can have a positive effect on preserving the aquatic environment. Such as the use of trawl nets, chemicals and explosives can damage the potential of marine resources. It is necessary to understand and raise awareness among fishermen regarding the use of fishing gear that is not environmentally friendly. The Method for Conveying Understanding of the Integration of Environmentally Friendly Fishing Equipment Technology for Fishermen in the city of Padang is a form of Tridharma tertiary service for lecturers at Nahdlatul Ulama University, West Sumatra in creating resources that understand the sustainability of water potential so that they can be utilized sustainably for future generations. The results of this service activity motivate fishermen to work together to protect the aquatic environment by not using fishing gear that can damage the waters and have the potential to protect aquatic resources in the future.
MENINGKATKAN INTENTION TO VISIT WISATAWAN: PERAN E-WOM, LOKASI, DAN PHYSICAL EVIDENCE PADA HOTEL RANGKAYO BASA PADANG Egim, Ash Shadiq; Fermayani, Riche; Yuliana, Liza; Citra, Laili Putri Nujjiya
Bisnis-Net Vol 8, No 1: JUNI 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i1.6338

Abstract

This study was conducted to determine the Role of E-WOM, Location and Physical Evidence on Intention to visit Hotel Rahayo Basa Padang. The analysis technique used in this research is quantitative with multiple linear regression analysis. This study used 100 respondents as a research sample by surveying visitors to the Padang Rangkayo Basa Hotel. The results of the study prove that E-WOM has a positive and significant effect on Intention to visit with a significance of 0.00 <0.05. Location also has a positive and significant effect on Intention to visit with a significance of 0.003 <0.05. Physical evidence has a positive and significant effect on Intention to visit with a significance of 0.00 <0.05. The ability of the independent variables, E-WOM, Location and Physical evidence on the dependent variable, namely Intention to visit, is 92.7%.
The Influence of Social Media and Visual Content on Customer Engagement on Shopee E-commerce Yuliana, Liza; Sanny EDINOV
RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW Vol. 3 No. 2 (2025): Radinka Journal of Science and Systematic Literature Review
Publisher : RADINKA JAYA UTAMA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56778/rjslr.v3i2.558

Abstract

This study investigates the impact of social media marketing and visual content as key variables in driving customer engagement on the Shopee e-commerce platform. With the rapid growth of the digital economy, brands' ability to effectively engage with their customers through digital channels is crucial. Using a quantitative approach, this study collected data through a questionnaire distributed to 100 respondents, who were active users and followers of Shopee's social media accounts. Social media variables were measured based on the frequency and quality of interactions on platforms such as Instagram, TikTok, and Facebook. Meanwhile, visual content variables were assessed based on the attractiveness, informativeness, and uniqueness of posted product photos and videos. Customer engagement variables were measured through interaction indicators such as likes, comments, shares, and participation in promotions. The results of a multiple regression analysis showed that both variables, namely social media and visual content, had a positive and significant influence on customer engagement, both partially and simultaneously. Specifically, these findings highlight that the quality of visual content plays a more dominant role in triggering customer interaction. Visual content that is aesthetically designed and provides clear information is proven to be more effective in building emotional connections and sustained interactions. The implications of this study offer strategic insights for Shopee marketing teams and other e-commerce players, emphasizing the importance of optimal resource allocation to produce creative and engaging visual content, as well as personalizing interactions on social media to build stronger customer loyalty.
Pelatihan Pemanfaatan Alternatif Pengelolaan Sampah Menjadi Ekoenzim untuk Mendukung Ekonomi Kreatif Masyarakat Edinov, Sanny; Fauzi, Rezki; Yuliana, Liza
Society : Jurnal Pengabdian Masyarakat Vol. 3 No. 4 (2024): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v3i4.432

Abstract

Secara umum pengelolaan sampah organik masih menjadi masalah besar karena biasanya langsung dibuang di TPA tanpa diolah atau dimanfaatkan terlebih dahulu serta dapat menimbulkan masalah seperti emisi gas, gas rumah kaca, gas metana yang berasal dari proses dekomposisi anaerobik sehingga dapat menimbulkan bau yang tidak sedap, selain itu lindi dari sampah berpotensi sebagai pencemar lingkungan. Salah satu jenis sampah yang dapat dimanfaatkan kembali adalah sampah buah. Ekoenzim merupakan cairan alami serbaguna yang berasal dari sisa buah/sayur, gula dan air. Kegiatan pengabdian kepada masyarakat ini berjalan dengan lancar dan peserta antusias mengikuti kegiatan dari awal sampai akhir. Pada kegiatan ini dibuat ekoenzim dengan memanfaatkan bahan sampah organik dari kulit buah. Proses fermentasi ekoenzim, senyawa organik diurai untuk memperoleh energi dari mikroorganisme. Ekoenzim dilihat dari segi ekonomi salah satunya dapat mengurangi pengeluaran rumah tangga untuk membeli bahan antimikroba dan antibakterial. Apabila ekoenzim dibuat dalam jumlah banyak akan menunjang perekonomian rumah tangga karena ekoenzim dapat dimanfaatkan dari segala aspek, misalnya dapat digunakan sebagai pupuk maupun sebagai bahan pembersih. Limbah kulit buah diolah menjadi produk ekoenzim dengan menambahkan gula aren sebagai substrat dan difermentasi. Hasil yang diperoleh dari fermentasi selama tiga bulan berupa cairan berwarna kuning kecokelatan dengan aroma asam segar dan endapan berwarna kuning. Hasil tersebut menunjukkan bahwa ekoenzim yang dibuat layak untuk digunakan sesuai peruntukannya.
PEMBERDAYAAN STRATEGI PEMASARAN DAN KEUANGAN KOMPETITIF UNTUK PENINGKATAN KEUNTUNGAN USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) PADA PASAR DIGITAL KUBE HISHAN STRAWBERY Yuliana, Liza; Yenni, Yusli
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 2 (2025): Desember 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i2.5392

Abstract

Abstract: The purpose of this community service is to improve the managerial capacity and competitiveness of the Hishan Strawberry Joint Business Group (KUBE) in facing market dynamics, especially in the digital realm. The main problems faced by MSMEs often include inaccuracy in mapping consumer needs, difficulty in setting competitive prices, limited promotional reach, and less than optimal financial performance evaluation. This program is designed with four main intervention focuses, namely: (1) In-depth socialization regarding consumer needs analysis and strategic target market selection; (2) Value-based pricing training to ensure consumer purchasing power while maintaining profitability; (3) Workshop on developing effective digital marketing and advertising strategies to expand reach; and (4) Technical guidance in simple financial performance evaluation to measure the effectiveness of marketing activities and ensure profitability. The implementation method uses a participatory action research approach through interactive workshops, case studies, and ongoing mentoring. The expected output is the creation of MSMEs that are able to apply measurable marketing strategies, have competitive price advantages, and can independently analyze their business profitability. A significant contribution of this service is to provide a holistic framework that integrates marketing and financial aspects as the key to the sustainability and growth of MSME profits in the digital market era. Keyword: MSME Empowerment, Digital Marketing Strategy, Competitive Pricing, Financial Analysis, KUBE Hishan Strawberry. Abstrak: Tujuan dari pengabdian kepada masyarakat ini adalah untuk meningkatkan kapasitas manajerial dan daya saing Kelompok Usaha Bersama (KUBE) Hishan Strawberry dalam menghadapi dinamika pasar, terutama di ranah digital. Permasalahan utama yang dihadapi UMKM seringkali meliputi ketidaktepatan dalam pemenuhan kebutuhan konsumen, kesulitan menetapkan harga yang kompetitif, keterbatasan jangkauan promosi, dan evaluasi kinerja keuangan yang belum optimal. Program ini dirancang dengan empat fokus intervensi utama, yaitu: (1) Sosialisasi mendalam mengenai kebutuhan konsumen dan pemilihan target pasar yang strategis; (2) Pelatihan penetapan harga berbasis nilai untuk menjamin daya beli konsumen sambil mempertahankan profitabilitas; (3) Workshop penyusunan strategi pemasaran dan periklanan digital yang efektif untuk memperluas jangkauan; serta (4) Bimbingan teknis dalam evaluasi kinerja keuangan sederhana untuk mengukur efektivitas aktivitas pemasaran dan memastikan tercapainya keuntungan. Metode pelaksanaannya menggunakan pendekatan penelitian aksi partisipatif melalui lokakarya interaktif, studi kasus, dan pendampingan berkelanjutan. Luaran yang diharapkan adalah terciptanya UMKM yang mampu menerapkan strategi pemasaran terukur, memiliki keunggulan harga kompetitif, dan secara mandiri dapat melakukan analisis profitabilitas usahanya. Kontribusi signifikan pengabdian ini adalah menyediakan kerangka kerja holistik yang mengintegrasikan aspek pemasaran dan keuangan sebagai kunci keinginan dan pertumbuhan keuntungan UMKM di era pasar digital. Kata kunci: Pemberdayaan UMKM, Strategi Pemasaran Digital, Penetapan Harga Kompetitif, Analisis Keuangan, KUBE Hishan Strawberry.
Virtual Reality Trends as a Tool for Science Learning Revolution in the 21st Century: A Systematic Review Prananta, Arie Wahyu; S, Ruth Rize Paas Megahati; Sudirman; Yuliana, Liza
Jurnal Penelitian Pendidikan IPA Vol 11 No 12 (2025): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i12.13177

Abstract

VR educational multimedia systems have demonstrated their ability to improve teaching and learning efficiency through the provision of visual and interactive elements that accommodate a variety of learning preferences. This study aims to analyze and explore various research publications that investigate the use of virtual reality as a tool for the educational revolution in higher education. The research method used is a systematic literature review (SLR). The stages of this study include formulating research questions, searching for articles according to the research theme, identifying articles, screening articles, selecting potential articles, analyzing and synthesizing qualitative findings, and preparing a research report. The study yielded 21 potential articles that reflect the most recent research findings. The study's findings indicate that VR has the potential to revolutionize higher education by offering immersive learning experiences that captivate students in ways that conventional approaches cannot. This study highlights the growing interest in the application of VR technology in educational settings. The implications of this study emphasize the role of VR as a tool for the educational revolution in higher education, while also highlighting the need for careful implementation, ongoing research, and investment in technology and training to maximize its benefits.
Co-Authors Ash Shadiq Egim Citra, Laili Putri Nujjiya Dirgantara, Muhammad Bayu Edinov, Sanny Fauzi, Rezki Febrianto, Iwan januardi nasir Janurdin, Hamdi Megahati S, Ruth Rize Paas Mistia Sari Murhenna Uzra Reffi Aryzegovina Riche Fermayani Roni Saputra, Roni S, Ruth Rize Paas Megahati Sanny Edinov Sanny Edinov Sari, Siska Fitrima Sudirman Yenni, Yusli