Review: Journal of Multidisciplinary in Social Sciences
Vol. 1 No. 06 (2024): May 2024

New Pantene Indonesia Miracles Hair Supplement Viral Marketing Network and Comments on the Pantene Indonesia Youtube Account

Nuryanto, Guyub (Unknown)
Sariyati, Sariyati (Unknown)
Makmun, Makmun (Unknown)
G, Layla Dominique (Unknown)

Article Info

Publish Date
31 May 2024

Abstract

Viral marketing is the main goal of marketers in conveying messages so that their products or services can be seen by many people. However, viral marketing does not always receive a positive response from the public. In this research, researchers want to see how a network is formed so that the new Pantene Miracles Hair Supplement advertisement can go viral and comments related to the advertisement on YouTube. This research uses the social network analytic method by analyzing networks and YouTube comments with the help of the Netlytic application. The results found that the network on YouTube did not form large groups because many comments stood alone, while the comments tended to be positive.

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Journal Info
Review: Journal of Multidisciplinary in Social Sciences
Website

Abbrev

RJMSS

Publisher

PT Lentera Ilmu Nusantara

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

Review: Journal of Multidisciplinary in Social Sciences, published by Lentera Ilmu Nusantara. Review: Journal of Multidisciplinary in Social Sciences accommodates the publication of Multidisciplinary Research results in the field of Social Sciences conducted by Lecturers as a manifestation of the ...