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All Journal UG Journal Jurnal Pendidikan Ekonomi (JURKAMI) Journal of Trends Economics and Accounting Research Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN) Riwayat: Educational Journal of History and Humanities Review: Journal of Multidisciplinary in Social Sciences Talent: Journal of Economics and Business
Guyub Nuryanto
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences

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ANALISIS PENGARUH PENERAPAN TEKNOLOGI INFORMASI, MANAJEMEN MUTU, DAN BUDAYA TERHADAP KINERJA MANAJEMEN YAYASAN PENDIDIKAN TUGU IBU Nuryanto, GUYUB
UG Journal Vol 6, No 10 (2012)
Publisher : Universitas Gunadarma

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Abstract

Tujuan penelitian ini ialah untuk mengetahui pengaruh penggunaan teknologiinformasi, manajemen mulu, dan budaya terhadap kinerja maiuijemen YayasanPendidikan Tugu Ibu. Untuk itu digunakan rnetode penelitian kausal komparatif.Data yang digunakan adalah data primer dengan tiga variabe! bebas dan satuvariabel tidak bebas. Ketiga varibel bcbas tersebut adalah teknologi informasi(Xi), menejemen resiko (Xs), dan budaya (Xg). Sedangkan variabel tidak bebasadalah kinerja manajemen (Y) dengan obyek gang diteliti sebanyak 75 orang.Da/am pengujian kualitas data digunakan uji reliabilitas dan validitas sertu ujinormalitas, sementara uji hubungan dengan mengyunakan ChiSquare. Pengolahansemua data menggunakan SPSS ver 18.
PENTINGNYA BUDAYA ORGANISASI TERHADAP PERTUMBUHAN USAHA KECIL MENENGAH (UKM) KECAMATAN CINERE DEPOK JAWA BARAT Nuryanto, Guyub
UG Journal Vol 6, No 5 (2012)
Publisher : Universitas Gunadarma

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Abstract

Budaya organisasi selanjutnya menjadi identitas atau karakter utama organisasiyang dipelihara dan dipertahankan. Suatu budaya yang kuat merupakan perangkatyang sangat bermanfaat untuk mengarahkan perilaku,Budaya organisasi memilikipengaruh signifikan terhadap bagaimana karyawan memandang organisasimereka, tanggung jawab dan komitmen mereka. Berdasarkan pembahasan penulisberkesimpulan Uji validitas menentukan mutu dari valid suatu data, jika suatudata dalam keadaan tidak valid, sehingga harus diganti dengan pertanyaan yanglain.Pengukuran valid tidaknya suatu data, jika Korelasi Spearman Ranknyamendekati 1 maka dapat disimpulkan bahwa pengaruh antara semua variabeladalah erat Angka koefisien positif menunjukkan pengaruh yang positif, yaitusemua variabel saling terikat.
ANALISIS STRATEGI PEMASARAN DALAM MEMASUKI PASAR PERSAINGAN Nuryanto, GUYUB
UG Journal Vol 6, No 11 (2012)
Publisher : Universitas Gunadarma

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Abstract

Analisis strategi pemasaran merupakan alat untuk menganalisis upaya-upayayang dilakukan perusahaan ilalam tnemasarkan produk. Aspek yang menjadidasar analisis ini antara lain kekuatan dan kelemahan serla peluang dan ancamanyang dihadapi i>erusahaan. Objek penelitian ini ialah PT. Jaya Technic, ]>erusahaanyang bergerak di bidangjasa pengeboran sumur deep well (artesis). Alal analisisyang digunakan adalah Analisis SWOT. Data diperoleh secara langsung dariperusahaan. Berdasarkan hasil analisis diketahui efektiuitas strategi pemasaranyang diterapkan, kekuatan dan kelemahan yang dimiliki, peluang dan ancamanyang dihadapi, Dalam diagram analisis SWOTdiketahui bahwa posisiperusahaanberada pada kuadran pertama. Ini berarti perusahaan berada pada posisimenguntungkan karma memiliki kekuatan untuk memperoleh peluang-peluangyang ada, sehingga dapat menentukan strategi yang akan digunakan selanjutnya.
New Pantene Indonesia Miracles Hair Supplement Viral Marketing Network and Comments on the Pantene Indonesia Youtube Account Nuryanto, Guyub; Sariyati, Sariyati; Makmun, Makmun; G, Layla Dominique
Review: Journal of Multidisciplinary in Social Sciences Vol. 1 No. 06 (2024): May 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v1i06.349

Abstract

Viral marketing is the main goal of marketers in conveying messages so that their products or services can be seen by many people. However, viral marketing does not always receive a positive response from the public. In this research, researchers want to see how a network is formed so that the new Pantene Miracles Hair Supplement advertisement can go viral and comments related to the advertisement on YouTube. This research uses the social network analytic method by analyzing networks and YouTube comments with the help of the Netlytic application. The results found that the network on YouTube did not form large groups because many comments stood alone, while the comments tended to be positive.
STRATEGI MARKETING PUBLIC RELATIONS DIVISI MEDIA PLANNER DALAM MEMBANGUN BRAND AWARENESS PADA CHANNEL GTV PAY, MNCTV PAY, RCTI PAY DI MNC CHANNELS Ginting, Korina Lolita; Guyub Nuryanto
Jurnal Sosial Humaniora dan Pendidikan Vol. 3 No. 3 (2024): Desember : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jushpen.v3i3.1716

Abstract

This research aims to identify the public relations marketing strategies employed by the media planner division in building brand awareness at MNC Channels. In this study, the researcher uses a qualitative method with a descriptive approach and a constructivist paradigm. The informants in this study are employees of MNC Channels in the media planner division. In this research, the researcher employs the excellence theory. The result of this research is that MNC Channels has successfully implemented a public relations marketing strategy, particularly in building brand awareness aimed at increasing the recognition and presence of the brand, carried out by the media planner division. The public relations marketing strategy employed by the media planning division also encompasses the concept from Thomas L. Harris, which includes the three ways strategy: pull strategy, push strategy, and pass strategy.
Determinan Keputusan Pembelian Produk Skincare Avoskin Beauty Melalui Minat Beli Sebagai Variabel Intervening Sariyati; Guyub Nuryanto; Aulia Okta Rizki
Journal of Trends Economics and Accounting Research Vol 5 No 2 (2024): Desember 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i2.1788

Abstract

The aim of this research is to determine and analyze the influence of Celebrity Endorser, Electronic Word of Mouth (E-WOM), and Brand Image on Purchase Decisions for Avoskin Beauty Skincare Products through Purchase Interest as an Intervening Variable. This research method uses primary data which can be obtained by distributing questionnaires to consumers of Avoskin Beauty Skincare products with the help of Google form media. The test stages used are descriptive test, validity test, reliability test, structural model test (inner model), path coefficient test, mediation test (indirect effect). This research used a questionnaire instrument and processed data from 100 respondents. Sampling used a purposive sampling approach. The tool used is SmartPLS 3.2.9 software. The research results show that the Electronic Word of Mouth (E-WOM) variable and the Brand Image variable influence Purchase Interest as an Intervening variable. Meanwhile, the Celebrity Endorser variable has no effect on Purchase Interest as an Intervening variable. The Celebrity Endorser variable and the Brand Image variable influence purchasing decisions, while the Electronic Word of Mouth variable has no influence on purchasing decisions. The Purchase Interest variable has no effect on Purchase Decisions. The Celebrity Endorser variable and the Electronic Word of Mouth variable do not have a significant effect on Purchase Interest as an intervening variable on purchasing decisions. Meanwhile, the Brand Image variable has a significant effect on Purchase Interest as an Intervening variable on Purchase Decisions.
DETERMINAN KEPUTUSAN PENGGUNA DENGAN MEDIASI VARIABEL KEPERCAYAAN: STUDI KASUS PENGGUNA QRIS DI KOTA BOGOR Armadi, Ashur; Nuryanto, Guyub
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 1 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i1.4059

Abstract

The public chooses digital services based on factors considered when selecting a digital payment system. Due to the convenience offered, transaction services using the Quick Response Code Indonesian Standard (QRIS) method have become increasingly popular. This study aims to analyze and identify the determinants of the decision to use QRIS, mediated by the trust variable among QRIS users in Bogor City. The analytical method used is primary data described from quantitative data obtained through online questionnaire distribution. This study employs a quantitative research approach with purposive sampling. Based on the predetermined criteria, 125 respondents were obtained, and data analysis was conducted using SmartPLS 4.0 software. The study's findings are as follows: Perceived ease of use influences the decision to use QRIS. Perceived usefulness influences the decision to use QRIS. Perceived ease of use does not influence trust. Perceived usefulness influences trust. Trust influences the decision to use QRIS. Perceived ease of use does not influence the decision to use QRIS through trust. Perceived usefulness influences the decision to use QRIS through trust. The variable with the strongest influence on the decision to use QRIS is perceived ease of use.
Profitability Ratios and Their Influence on Stock Performance: An Empirical Study of PT Nippon Indosari Corpindo Tbk (2017–2023) Sariyati, Sariyati; Nuryanto, Guyub; Ekonomi, Shifa Amelia
Talent: Journal of Economics and Business Vol. 3 No. 02 (2025): June 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/jeb.v3i02.914

Abstract

This study aims to analyze the effect of Return On Assets (ROA), Return On Equity (ROE), and Earnings Per Share (EPS) on the stock price of PT Nippon Indosari Corpindo Tbk in the period 2017-2023. The research method uses quantitative data from financial statements and stock prices analyzed by descriptive statistical tests, classical assumption tests, multiple linear regression, and hypothesis testing. The results showed that partially, ROA and ROE had a significant effect on stock prices, while EPS did not. However, simultaneously, these three variables have a significant effect on the company's stock price, with a coefficient of determination of 87.1%. These findings provide practical implications for investors in evaluating key financial ratios before making investment decisions and offer theoretical insights into the predictive power of profitability indicators in emerging market contexts.
The Effect of Motivation, Promotion and Destination Image on Visitor Satisfaction Through Visiting Decisions as Intervening Variables at Saung Angklung Udjo Tourism Objects Harmadi, Ashur; Nuryanto, Guyub; Binastuti, Sugiarti; Makmun, Makmun; Nuramalia, Dina
Riwayat: Educational Journal of History and Humanities Vol 6, No 4 (2023): Educational, Historical Studies and Humanities
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i4.34580

Abstract

The purpose of this study is to determine the effect of motivation, promotion, and destinaton image on visitor satisfaction through the decision to visit as an intervening variable at the Saung Angklung Udjo tourist attraction. The methods of analysis of this study used quantitative primary data, the test stages carried out are validity test, reliability test, and structural equation model (SEM). The data used in this study used a questionnaire instrument that was collected as many as 150 respondents. The sampling method in this study is non probability sampling with purposive ampling technique. Testing tools used SPSS and AMOS. The result of the study indicate that the motivation and destination image variables have a positive and significant effect on the decision to visit. The variables of promotion, destination image, and decision to visit have a positive and significant effect on visitor satisfaction. While the promotion variable does not have a positive and significant effect on decision to visit and the motivation variable does not have a positive and significant effect on visitor satisfaction.
Institute of Dedication to the State in the Study of Organizational Communication Patterns Nuryanto, Guyub; Sariyati, Sariyati; Kuncoroyakti, Yohanes Arie; Fajar, Abdul Malik
Review: Journal of Multidisciplinary in Social Sciences Vol. 1 No. 02 (2024): January 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v1i02.253

Abstract

Communication is the most important aspect to build organizational integrity because it can determine the effectiveness and smooth direction of communication that occurs in the organization. The title of this research is "Institutions for State Service in the Study of Organizational Communication Patterns". This study determines the pattern of organizational communication within the Dedication to the Country institution. The research method used in this study is a qualitative method with a descriptive approach. The data used in this study comprised primary data and secondary data. Primary data is as information got from interviews with several informants. While secondary data is as data got from books and other sources. The theory used in this scientific writing research is the theory of Organizational Culture Theory. The data collection techniques used are interviews, observations, and online data searches. The results of this scientific writing research are known that the communication pattern used by dedication institutions to the country is formal communication and informal communication, both of which are used in horizontal and vertical communication. This research uses a qualitative approach with a descriptive approach and a constructivist paradigm. Interviews were conducted with 10 resource persons comprising 1 founder, 4 daily management bodies, and 4 steering committees. Organizational culture theory became an important basis for this study. The organizational culture in Dedication to the Country uses more family systems. The media used in this organization in disseminating information often uses social media such as Facebook, Instagram, TikTok. The problem that often arises is the existence of members and volunteers when communicating.
Co-Authors Armadi, Ashur Aulia Okta Rizki Binastuti, Sugiarti Ekonomi, Shifa Amelia Fajar, Abdul Malik G, Layla Dominique Ginting, Korina Lolita Harmadi, Ashur Kuncoroyakti, Yohanes Arie Kuswandi, Dadi Makmun Makmun Nuramalia, Dina Sariyati Sariyati, Sariyati