Jurnal Salome: Multidisipliner Keilmuan
Vol. 2 No. 5 (2024): September

MARKETING STRATEGIES TO INCREASE FISH SALES AT UD. UDIN JAYA IN MATTIRO BAJI VILLAGE, KEPULAUAN TANAKEKE DISTRICT, TAKALAR REGENCY

Sri Wahyuni (Unknown)
Marhawati Najib (Unknown)
Muhammad Rakib (Unknown)
Agus Syam (Unknown)
Asmayanti (Unknown)

Article Info

Publish Date
04 Sep 2024

Abstract

This research aims to analyze the appropriate marketing strategies to increase fish sales at UD. Udin Jaya. The study employs a qualitative method with a case study approach using SWOT analysis. Data were obtained through interviews with the owner of UD. Udin Jaya, employees, and customers. The results indicate that UD. Udin Jaya has a focus that allows the company to leverage its strengths and opportunities, thereby generating various strategies to enhance sales at UD. Udin Jaya.

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Journal Info
Jurnal Salome: Multidisipliner Keilmuan
Website

Abbrev

4

Publisher

CV. Adiba Aisha Amira

Subject

Religion Humanities Computer Science & IT Medicine & Pharmacology Social Sciences

Description

Jurnal Salome: Multidisipliner Keilmuan adalah jurnal yang menerbitkan artikel penelitian yang mencangkup multidisiplin, yang meliputi; Humaniora dan ilmu sosial, ilmu politik kontemporer, ilmu pendidikan, ilmu agama dan filsafat, ilmu teknik, bisnis dan ekonomi, Koperasi, teknologi, ilmu kesehatan, ...